Vice President of Consumer Lifestyle + Fashion at AZIONE in Los Angeles or New York City

📍AZIONE IS HIRING A VICE PRESIDENT IN LOS ANGELES OR NEW YORK CITY

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our nearly decade-long legacy of building some of today's most relevant brands, including HOKA, Vuori, ALDO, REI, Pressed Juicery, Caraway, Simplehuman, and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as Vice President in our Consumer Lifestyle + Fashion division. The ideal candidate should possess 8+ years of relevant professional experience and strong problem-solving skills with a creative mindset. Must be located in either Los Angeles or New York City. Our New York team operates on a hybrid office schedule, while our Los Angeles team works fully remotely.

Key Responsibilities:

Client Relationships & Growth

• Oversees the growth of the account portfolio, proactively identifying and converting business development, editorial, partnership, and talent opportunities to strengthen and expand AZIONE’s remit and influence.
• Works in collaboration with the SVP to build and deliver client development plans, solidifying and growing AZIONE’s scope of work and service set with clients, translating into organic growth.
• Drives new business, including RFP analysis, proposal development, and in-person presentations.
• Contributes to new business growth by introducing the agency to new business opportunities and industry partnerships.
• Assists SVP / Managing Director in forecasting overarching team structuring needs, in line with client scopes and growth opportunities.
• Acts as a source of inspiration to clients, bringing expertise, knowledge, and experience to all conversations, initiatives, and projects.
• Ensures all accounts are in good standing.
• Acts as senior client lead, communicating and collaborating with clients, spearheading larger editorial/thought leadership opportunities, talent/influencer partnerships, and brand collaborations.
• Leads in-person meetings and calls with clients in partnership with the senior account lead.
• Attends 1:1 media briefings with clients as needed (i.e., interviews, desk-sides, press previews, event activations, and more).
• Drafts scopes of work and contracts to facilitate the new client onboarding process.

Strategic Thinking

• Actively pitches across client priorities to consistently secure business and brand features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders.
• Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer and talent programming for client projects.
• Conceptualizes and executes 360-degree integrated PR campaigns as an extension of clients’ in-house marketing teams, including business and lifestyle media relations, influencer engagement, brand partnerships, and experiential activations, meeting OKRS (when applicable).
• Oversees the cadence of media coverage, messaging, and press material development, ensuring all are in line with the clients’ overall strategy and brand guidelines.
• Oversees and executes business communications strategies, including fundraising announcements, mergers and acquisitions, executive leadership transitions, and more.
• Drafts higher-level scopes of work, pitches, press releases, and talking points as needed.
• Oversees the implementation of brand partnerships.

Excellence in Delivery

• Maintains and continuously grows a network of powerful “turnkey” media, brand partners, and influencer relationships.
• Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use.
• Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and the impact of executed campaigns.
• Acts as the final set of eyes on all client and press-facing materials for quality assurance and excellence.
• Anticipates and proactively offers solutions for issues specific to assigned clients/initiatives.

Leadership

• Demonstrates professionalism, respect, and appropriate conduct at all times, setting an example for the team.
• Mentors, leads, and inspires both portfolio division and individual account teams effectively and responsibly to manage situations with a positive outcome.
• At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance, and tools to facilitate goal achievement.
• Contributes to building a positive culture of the team and broader studio.
• Encourages positive collaboration and synergy between the PR and Digital teams.
• Demonstrates proactivity and comradery, leaning into broader team needs and asks, where expertise and/or capacity is required.
• Develops team culture and staffing development, attending and leading team-wide calls to nurture team growth, steering performance review process, and empowering others to take accountability for their learning.
• Provides senior input to agency-wide initiatives, staff/mentoring programs, and partnerships.
• Creates tools, techniques, and mentoring to inspire others to take responsibility for their own work and personal development.
• Develops the people development strategy for the team.
• Displays integrity, honesty, reliability, responsiveness, and openness to be trusted by clients and internal teams.
• Actively appreciates colleagues, clients, and suppliers to recognize and reward great work.

Benefits:

• Salary range: $120,000 - $140,000 (based on experience).
• 100% medical and dental coverage.
• Bonus and commission opportunities.
• Year-long summer Friday hours.
• 401K benefits.

To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.