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Posted August 05, 2024
HelloFresh

Director, Influencer Marketing

HelloFresh
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $143,500 to $205,000 Annually

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Job Description:

You will develop and execute a performance-driven influencer marketing strategy across our 4 brands HelloFresh, Green Chef, Factor, and Every Plate brands. This includes overseeing influencer content creation, distribution, and campaign optimization based on platform, partner-type, and messaging. HelloFresh has a large, always on influencer program where we work with different tiers of influencers, including high profile, vloggers and micro-mid tier creators. The candidate will be a key stakeholder of the Marketing team, collaborating with peers who are experts in their respective workstreams.

This channel is highly performance marketing anchored, with success rooted firmly in high-value customer acquisition vs. brand awareness. Familiarity running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.

You will…

  • Be the thought leader and subject matter expert on influencer marketing within the organization.
  • Lead the 2.0 strategy for influencer marketing with a focus on scaling in-house bookings, and build the framework to develop an attractive influencer program
  • Refine and progress the company's point of view on influencer marketing, including external positioning and revamping internal processes (e.g., VIP box fulfillment, in-house booking at scale, legal contracting, financial onboarding).
  • Lead deep dive analysis into influencer performance and compile learnings with your team to define areas of focus.
  • Coach, develop, manage, and lead a direct report team responsible for micro, mid, and larger partnerships.
  • Establish and foster positive, trusted relationships with existing and prospective influencers.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across paid and organic channels.
  • Have overall ownership of the influencer marketing budget and optimize the mix to achieve company targets.
  • Build
  • Create, optimize, and educate teams on influencer learning plans, operating models, and playbooks.
  • Work closely with the measurement team to develop proprietary measurement frameworks for influencer programs.
  • Represent the influencer team as part of the Marketing Leadership team in business reviews.
  • Collaborate with senior marketing leaders to define the role of influencer marketing in building a world-class e-food brand.

You are...

  • An analytical and data-driven marketer with a strong background in performance marketing metrics (CPM, CAC, CPA, CTR, LTV, etc.).
  • A creative and strategic thinker with a solution-oriented mindset.
  • Experienced in building and managing an in-house influencer marketing practice.
  • Knowledgeable about the influencer marketing industry, trends, and best practices.
  • Skilled in written and oral communication, with strong business writing abilities.
  • Collaborative and able to work effectively with cross-functional teams.
  • Action-oriented and able to define and implement strategies.

At a minimum, you have...

  • 10+ years of professional experience in influencer marketing and/or performance marketing roles, with a proven track record of driving results.
  • 3+ years of team management and leadership experience.
  • Experience in eCommerce and/or subscription business models (preferred).
  • Expertise in influencer campaign strategies and execution.
  • Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
  • In-depth knowledge of social media and influencer marketing platforms and tactics.
  • Bachelor's degree in Marketing, Business, or a related field, with a strong academic record.

You’ll get…

  • Competitive Salary & 401k company match that vests immediately upon participation.
  • Generous parental leave of 16 weeks & PTO policy.
  • $0 monthly premium and other flexible health plans.
  • 75% discount on your subscription to HelloFresh (as well as other product initiatives).
  • Company-sponsored outings & Employee Resource Groups.
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$143,500—$205,000 USDApply Now Save Job

About HelloFresh


We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Check out our leaders in the kitchen Experience the culinary skills of our leaders in a sizzling cook-off! Follow us on social media @insidehellofresh, and engage with your favourite region's cooking video to cast your vote for the People's Choice award. Episodes released weekly!Cookin' Eggs: Season 1 PlaylistShare this job

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Follow our journey @InsideHelloFresh


​​​​​​​At HelloFresh, we love to share what's going on behind the scenes! From office dogs and team activities, to fun videos and more. Keep in touch with our day to day in our social media channels and follow us @InsideHelloFresh for a behind the scenes look into the life of HelloFresh.

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