Sr. Communications & Marketing Strategist

Job Req ID: 114993

Sr. Communications & Marketing Strategist

The Institute for Policy Solutions at the Johns Hopkins University School of Nursing seeks a proactive, skilled Sr. Communications & Marketing Strategist to support the Director Communications & Marketing in driving engagement and awareness to advance the Institute’s goals of redesigning U.S. health and health care and eliminating health inequities through the development and promotion of evidence-based, nurse-driven models of care, while elevating the perception of nurses in media as skilled experts in development of effective health policy.

Reporting to the Director Communications & Marketing, the Senior Communications & Marketing Strategist will play a crucial part in the development, implementation, and refinement of a comprehensive communications and marketing plan — including execution of effective strategies; development and analysis of quality content, events, and promotions; and fostering of productive outreach and relationships with media, policymakers, and partners to further Institute objectives.

Specific Duties & Responsibilities

• Advise on strategies to develop effective marketing and communications plans, key messaging, and campaigns executed across a wide range of integrated content methods, channels, and platforms.
• Support the planning, development, and dissemination of news, announcements, and public information related to the Institute.
• Draft energizing and effective talking points and scripts for the IPS Executive Director, spokespersons, event speakers, videos, and key meetings, remarks, and presentations.
• Ideate and create goal-oriented and impactful promotional multimedia content, storytelling, messaging, and presentations to drive engagement with targeted audiences.
• Support the development and maintenance of media and influencer contact lists, identify key opportunities, and assist in the coordination of media and partner relations activities.
• Utilize appropriate resources to develop and strengthen relationships with key media, policy, and healthcare leaders and influencers at local, state, and national levels to strengthen Institute partnerships and collaborations.
• Assist in the strategic planning, promotion, execution, and follow-up of Institute-sponsored events that grow engagement, communicate solutions, and increase support for the Institute.
• Apply an expert level of quality control and editing skills for all marketing and communications projects, initiatives, and operations.
• Support the development, execution, and analysis of communications and marketing operations to identify, target, and track engagement journeys for key audiences, partners, and potential collaborators.
• Advise on development and execution of collaborative marketing and communications projects involving Institute contributors, vendors, and partners.
• Serve as an impassioned representative for the Institute with a deep and clear understanding of its values and goals, the causes and harmful impacts of health inequities and flawed models of care and delivery, the urgency of a need for health system redesign, the key potential for nurses as expert leaders of this change, and the power of policy in achieving structural and systemic change.
  
  
  

Additional Knowledge, Skills & Abilities

• Excellent writing and editing skills for a range of communications styles and audiences.
• Current and historical knowledge of evolving health policy and legislative landscapes for identifying key opportunities for Institute communications and media relations projects.
• Understanding of past, present, and future challenges facing U.S. health care and the impact of health inequities, harmful social determinants of health and systemic racism on health outcomes in communities of people experiencing marginalization.
• Understanding of the various causes and effects of poverty in a diverse range of communities and populations throughout the United States.
• Understanding of the qualities of the nursing profession and the unique role nurses can play in effectively addressing a range of U.S. health challenges. Understanding of the structures of U.S. state and federal governments, complex legislative and judicial processes, the work of government agencies related to public health, safety, and welfare, and the role of advocacy organizations in these processes.
• Ability to comprehend and communicate the goals, hypotheses, processes and outcomes of community interventions, research, and perspectives.
• Ability to handle sensitive information and maintain appropriate confidentiality.
• Ability to work quickly on deadline, while balancing competing priorities.
• Judgment to make sound decisions without supervision.
• Ability to translate information quickly and accurately using words or visuals.
• Strong attention to detail.
  
  
  

Minimum Qualifications

• Bachelor's Degree in related field.
• Four years related experience.
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
  
  
  

Preferred Qualifications

• Experience developing strategic communications plans in healthcare or academic settings.
• Experience working closely with organizational leaders in nonprofit, media, healthcare, and academic settings.
• Experience with a wide range of content development, social media, website management, and marketing and public relations platforms.
• Experience in media relations and understanding of print, broadcast, and online media general practices.
  
  
  

Classified Title: Communications Associate

Job Posting Title (Working Title): Sr. Communications & Marketing Strategist

Role/Level/Range: ATP/04/PD

Starting Salary Range: $62,900 - $110,100 Annually ($85,650 targeted; Commensurate with experience)

Employee group: Full Time

Schedule: Monday - Friday 8:30 - 5:00

Exempt Status: Exempt

Location: District of Columbia

Department name: Communications Office of

Personnel area: School of Nursing

Total Rewards

The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-wo... and Experience Equivalency

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies

Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

https://www.eeoc.gov/sites/def... Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected]. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/... Requirements

Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.or... and all other JHU applicants should visit https://covidinfo.jhu.edu/heal... following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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