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Posted August 09, 2024
Function of Beauty

Marketing Manager

Function of Beauty
New York, New York, United States of America Hybrid ⚠ [Archived] No Longer Accepting Applicants
Compensation: $85,000 to $110,000 Annually

Position Summary:

The Function retail marketing team is hiring a Marketing Manager. The retail marketing team is responsible for developing innovative and strategic go to market plans across multiple channels. We ensure flawless brand execution and support our retail partners in delivering sales targets based on best in class marketing tactics. The Marketing Manager will assist the Director of Retail Marketing with execution of all brand elements within retail channels. We are looking for a detail-oriented team player who excels in category research and can provide regular analyses around competitive and strategic brand marketing initiatives, as well as support the team with inputs on brand communications and go-to-market plans. You work well cross-functionally and with our retail accounts to support the retail marketing team's needs. You have strong interpersonal skills, with the potential to lead select accounts. You have a passion for retail strategy and are obsessed with beauty. You have strong communication skills and the ability to work independently.

Key Responsibilities:

Help develop and execute the overall go to market brand strategy

  • Collaborate with Marketing Director to execute go-to-market plans including new product launches, advertising creative, media planning, in-store execution, point of sale, promotions etc
  • Drive adaptation of marketing campaigns to specific customer needs, ensuring 360 campaigns (in-store, digital, social, events, promotions), covering ongoing and launch support and promotional activity
  • Lead briefing for in-store visual merchandising + print needs across customer portfolio
  • Work alongside the Retail team to develop and create holistic trade marketing plans designed to drive business, including visual merchandising, influencer and creative briefs, seasonal programs, loyalty programs, GWP, special kits, etc. while delivering a strong ROI on programming
  • Submission and coordination of DOTCOM needs such as PDP imagery, copy, on-site campaigns and programs
  • Support the planning and submission of retail meetings & other planning documents to customers
  • Brief and create collateral for all customer-specific programs and in-store needs
  • Collaborate with internal teams to ensure on-time delivery of copy, comps, artwork, visuals, etc. to customers

Strategy & Insights

  • Drive research, analysis and category trends to aid in long term strategy
  • Evaluate ROI of marketing campaigns and adjust plans as necessary
  • Regular reporting & analysis on effectiveness, functionality of strategies & programs including KPIs for paid media

Be the internal champion for the Retail business

  • Assist Marketing Director, Education and Sales team in the development and delivery of presentations, materials and collateral to ensure success with key partners and professional audiences
  • Participant in strategic customer meetings including: Monthly business updates, Line-Reviews
  • Coordinate with cross-functional teams to ensure synergies with our in-store & digital strategy
  • Regularly communicates with Sales, Field, Education teams to share Account specific support plans and changes

Required Education, Skills, and Experience:

  • Bachelor's Degree ; preferred marketing/ business focus
  • Minimum of 3 years of experience in marketing roles (preferably beauty),demonstrating a track record of success in these areas
  • Experience working with retailers preferred (mass and/or specialty)
  • Strong computer skills, with emphasis in Microsoft Excel, PowerPoint, and Word
  • Extremely organized, accountable, and self-motivated with the ability to excel in a fast-paced environment
  • Effective written and verbal communication skills
  • Exceptional time management skills, with the ability to prioritize and handle urgent matters efficiently
  • Strong relationship-building abilities, ability to work with various cross functional teams

OTHER CAPABILITIES:

  • Ability to influence decision-making with facts and reasoning skills
  • Excellent communication/presentation skills
  • Ability to manage multiple business priorities concurrently
  • Ability to effectively work cross-functionally
  • Being Proactive
  • Strong work ethic
  • Passion for the business
  • Positive attitude

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Employment Category:

  • Full Time, Exempt
  • Hybrid work schedule

Compensation Range:

  • $85k-$110k

Benefits and Perks:

  • Company-sponsored benefits (Medical, Dental, Vision)

    • HSA option with company contribution
    • Infertility Coverage
    • Additional Behavioral Health Support
    • Comprehensive suite of virtual care options
  • Paid Parental leave
  • Company paid Disability and Basic Life Insurance
  • Additional Voluntary Life insurance
  • 401k with Company match
  • Flexible Paid Time off policy, including Safe & Sick Time and Paid Holidays
  • Commuter Benefits (Parking & Transit)
  • Employee Product Discount
  • Weekly lunch allowance