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Posted September 09, 2024
Keurig Dr Pepper Inc.

Social Content Creator

Keurig Dr Pepper Inc.
Burlington, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Social Content Creator – Keurig Systems Marketing

Location: This role is based in the Boston area at our Burlington, Massachusetts HQ.

KEURIG SYSTEMS MARKETING CONTENT TEAM

The Keurig Systems Marketing Content team is hiring for the role of Social Media Content Creator located in the Boston, MA area. This role will report into the Director of Content Strategy.

The Keurig Systems Marketing Content team aims to grow our iconic brands with exceptional creative, content and communications strategies. This newly formed team is charged with championing our brands and growing brand love with coffee fans across the US.

This newly created position is for a core member of our content team responsible for leading content development for social media platforms including TikTok, Instagram, Pinterest, YouTube and Facebook. In this role, you’ll live at the intersection of communications strategy and creative content, partnering with top names in the media and communications industry to permeate culture and deliver creative content through to execution and measurement. The person who will be successful in this position is motivated to make an impact, highly creative, an exceptional storyteller, curious and passionate about social media, pop culture and coffee.

KEY RESPONSIBILITIES:

This position plays a vital role in how consumers discover and interact with our brands. In this role you will:

  • Lead content creation for social media platforms, including but not limited to TikTok, Instagram, Pinterest, YouTube and Facebook
  • Shoot, edit and create video and static content to drive brand awareness and affinity
  • Identify and analyze trends in social media and culture to activate against
  • Partner with A-list creative agencies and the world’s leading media partners to develop and execute creative content
  • Pioneer new, dynamic, and personalized ways of building breakthrough content for social media and influencer platforms
  • Influence our approach to organic and paid social content so that we operate at the speed of culture
  • Drive social commerce content strategy including but not limited to TikTok Shop and YouTube
  • Measure and optimize our creative assets and executions
  • Analyze and report on content performance against social media KPIs
  • Support the broader Keurig Systems Marketing team with ad-hoc projects on an as-needed basis


Please provide digital portfolio with the application.

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