Influencer and Partnerships Associate Manager

Influencer & Partnerships Associate Manager

Remote

Full-time employee OR contract-to-hire

$70,000-$80,000 annual salary

Who is Fracture?

Fracture’s mission is to help the world focus on moments that matter. Fracture glass prints allow you to print the photos you love directly on glass and have them shipped directly to you! We are a carbon-neutral company that is always looking for innovative ways to protect our planet from the impact of waste and disposable plastics. We have sold over eleven million glass prints to customers in 130 countries, but this is just the beginning!

What sets Fracture apart as an employer is we believe every job is vital to the success of our company. If you’re looking for a place to use your unique talents and skills to help build something that improves the world, you’ll find your home here at Fracture!

Job Summary

As Fracture’s Influencer & Partnership Marketing Associate Manager, you will play a critical role in developing and executing a creative and strategic influencer/creator strategy that showcases the Fracture’s brand ethos, highlights the emotional and rational RTBs, and establishes a strong, genuine, and credible connection with digital communities. You will be responsible for creating and executing influencer content generation campaigns with KPIs across growth, engagement, and brand awareness. Additionally, this role will help to identify and oversee any partnership opportunities that help elevate Fracture’s brand awareness, and cultural relevance, along with driving brand heat.

What Will You Be Doing?

Influencer Strategy & Planning

• Define the overall influencer marketing strategy and build best practices to be executed by Fracture, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting
• Lead brand and product-level influencer & creator strategies during key brand, seasonal and commercial moments
• Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards; leverage platforms to measure campaign success and provide data-backed recommendations for optimization
• Collaborate closely with the Creative, Growth, Content, PR, Social teams to seamlessly implement a fully integrated influencer strategy that aligns with overarching campaign and departmental goals.
• Assist with identifying and pitching potential larger scale partnership opportunities - that generate brand heat and awareness - keeping Fracture top of mind for consumers.

Relationship Management

• Manage day-to-day relationships directly with talent, talent management, and agencies
• Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management
• Responsible for identifying and evaluating new influencer talent, managing negotiations and ensuring timely execution of talent contracts and payments
• Write succinct, clearly defined briefs that allow influencers to authentically create content while ensuring it meets brand and campaign expectations.

Campaign Management

• When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting
• Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives
• Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar
• Manage external influencer partners – key contact to agencies, tools, etc.
• Assist with the management and execution of the integrated marketing plans needed to bring the partnership to life in a timely and effective manner.

Analysis & Optimization

• Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities
• Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards; leverage platforms to measure campaign success and provide data-backed recommendations for optimization
• Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations

Competencies and Requirements

Education

• Bachelor’s Degree or equivalent marketing experience

Experience

• 3-5 years of experience successfully building, operating, and scaling an influencer marketing function
• Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing
• Experience using third party influencer marketplace and performance platforms
• Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)
• Deep knowledge base of the social landscape including but not limited to TikTok, Instagram, Facebook, YouTube Shorts, SnapChat, and Pinterest
• Experience and comfort managing talent and talent agencies

Skills

• Genuinely passionate about maintaining a pulse on trends, and trending talents across social
• Demonstrate excellent strategic thinking, communication skills
• Thrive in a fast-paced environment
• Should be motivated and passionate about digital marketing with experience in brief development, content evaluation, measurement and community engagement
• Proven ability to analyze data and succinctly present key findings (quantitative and analytical skills)
• Strong negotiation skills, and understanding of talent and deliverable benchmarks, as well as contract development and management
• Inherently collaborative, and team-centric while still being comfortable as a self-starter, who can take the ball and run with it

What We Offer

• Competitive salary
• 401K, (Empower), with company matching up to 3%
• Generous paid time off (PTO) plan, 12 paid holidays, and an extra day off to celebrate your birthday
• Employee no-cost health insurance (UHC), and additional discounts on dental and vision insurances
• Additional 50% health insurance discount for employees’ plus one (spouse/family)
• Available supplemental benefits including short-term disability, long-term disability, and more
• Substantial discount on Fracture products
• Great cultural and collaborative working environment!

Candidates who are residents of PA, OH, and NJ are not being considered at this time.

Fracture provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

{#LI-Remote}