Influencer Marketing Coordinator

THIS IS A REMOTE POSITION (MUST LIVE IN AND BE AUTHORIZED TO WORK IN THE USA OR CANADA)

PGP (The Public Good Projects) is seeking a full-time Influencer Marketing Coordinator. This role will be responsible for sourcing and engaging social media influencers and curating their content to support key public health communications objectives. PGP manages large networks of community influencers, providing them with tailored health communications that they distribute as trusted messengers.

We’re looking for someone with at least one year of professional experience. This position is ideal for someone who is highly organized, a great communicator, and who wants to partner with content creators to use their platforms for good. This position will report to the Senior Influencer Marketing Manager.

RESPONSIBILITIES & DUTIES

Specific duties include, but may not be limited to:

• Source, engage, and build relationships with influencers, who we view as partners in this work, to bring high-quality content to target audiences, as specified per client/program.
• Proactively identify content angles that match the influencers' content style to convey key health messages.
• Engage and coordinate with influencers in a friendly, patient, and timely manner, building strong, collaborative relationships.
• Negotiate with influencers to secure fair rates within allocated budgets, with support from the Senior Manager.
• Stay up-to-date on emerging social media trends and conversations, recommending opportunities for campaign integration.
• Keep detailed, accurate records of progress toward campaign goals and budgets, while elevating challenges and bottlenecks early to the Senior Manager.
• Support Senior Manager with marketing materials like client-facing briefs and strategy decks, target audience reports, messaging, and creative briefs.
• Support Senior Manager with updating and standardizing team documents and processes.
• Ensure quality influencer content is delivered on time and follows contract requirements.
• Provide regular updates to program managers on campaign progress.
• Support weekly and monthly metrics reports highlighting campaign performance.
• Collaborate with other internal departments to help provide support for other digital communications efforts.
• Support the growth of PGP’s Influencer Marketing capabilities in line with the long-term goals and vision of the organization.

Qualifications & Experience:

• At least 1 year of digital or influencer marketing experience (agency experience is a plus!)
• A genuine passion for social media and influencer marketing
• Excellent communication and interpersonal skills
• A native social media user of Instagram, TikTok, YouTube, Facebook etc.
• Preferred experience with third-party digital marketing and analytics platforms and tools
• Strong proofing, writing and grammar skills with meticulous attention to the small details
• Detail oriented and highly organized with a proven track record of supporting multiple projects concurrently with tight deadlines
• Ability to work well and collaborate with a team
• English fluency required; bilingual preferred (Spanish/English)

IDEAL CANDIDATE:

• Hungry for Success. You are looking for an early-career role, but one with challenging goals to achieve and room to grow.
• Self-Driven. You thrive with a predictable schedule of knowing what you need to get done, and by when. You’re someone who notices gaps or when things need to be done, and proactively moves to find solutions.
• Passionate about Social Media. You’re interested and possibly even well-versed in optimizing marketing and communication strategies across Instagram, TikTok, YouTube, Snapchat and other social platforms.
• Organized. You’re able to juggle multiple projects at once, and create systems for keeping information streamlined and organized. You thrive in a fast-paced and innovative culture, knowing how to manage projects with a balance of shifting and competing priorities.
• Top-notch communicator. You’re able to build rapport and relationships with people easily, and work together to achieve common goals.
• Results-Oriented​. You’re interested in producing the best work possible and will do whatever it takes to get the job done.
• Impact-Focused. You care about positive change and making the world a better place.
• Team Player. ​You realize there’s no “I” in team, and you do your best work when you can collaborate with talented individuals.
• Curious. ​You’re a life-long learner and enjoy discovering new things. You keep your finger on the pulse of marketing trends and new technology.

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification. PGP is dedicated to building a diverse, equitable, inclusive, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

We are a fully remote organization with employees spanning the country, so we come together, collaborate, and communicate through technology: Slack, Google Business, and Monday, among other platforms. We pride ourselves on our full-time benefits including health insurance, 13 holidays, unlimited paid time off, two percent retirement match after 6 months, maternity/family leave, and more.

This is a full-time, non-exempt, fully-remote position therefore candidates must have the ability to work from their own home office. Applicants must be eligible to work in either the United States or Canada.

Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible.

ABOUT PGP

PGP (The Public Good Projects) is a public health nonprofit specialized in large-scale media monitoring programs, social and behavior change interventions, & cross-sector initiatives. PGP’s mission is to revolutionize public health communication, so that business and public sector programs have greater impact and communities are healthier. PGP’s programs and initiatives are evidence-based, tailored for particular populations, employ a collective impact model, and are scientifically evaluated.

PGP values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history.

To learn more, visit: https://publicgoodprojects.org/