Director of TikTok Marketing

Soni's client is looking for an innovative leader to manage TikTok marketing initiatives across multiple consumer-focused brands. The role involves optimizing ad campaigns, driving follower growth, creating a scalable content creation internship program, and enhancing brand engagement. This position requires deep knowledge of TikTok’s ecosystem and a proven ability to execute influencer campaigns. You will manage a growing team and leverage data-driven strategies to maximize the platform’s potential for the business.

Required Skills:

• Extensive experience in social media marketing with a TikTok focus.
• Proven ability in building and managing internship or similar training programs.
• Successful track record of increasing social media engagement and follower counts.
• Expertise in influencer marketing and creator relationship management.
• Strong project management capabilities with experience handling multiple campaigns.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Skilled in data analysis and performance metrics.

Preferred Skills:

• Demonstrated leadership and team management experience.
• Comprehensive knowledge of cross-platform social media strategy.
• High level of creativity and adaptability in a dynamic environment.

Compensation: $110,000 - $120,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.