Social Content Manager

Purpose of Role

Through social content, inspire the generations of music makers and humanize the Yamaha brand.

Key Accountabilities Include

• Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief

• Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts

• Ensures content aligns to brand objectives and achieves performance metrics

• Ensures content resonates with customer base through engagement rate metrics

• Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals

• Ensures content is measured against competitor analysis metrics to meet or exceed competitor metrics

Primary Responsibilities Include

• Drives social content planning and production with our in-house agency Studio60

• Manages content creation workflows with internal and external vendors

• Works with category teams to plan programs and initiatives

• Works with our internal artist relations team to scope our opportunities for content development with our artist program

Core Functional Competencies

• Design: Create visual content to effectively share product and brand attributes with target audience

• Digital Media Management: Synthesize all components of a digital marketing campaign across platforms

• Social Media: Use social media channels to attract and engage customers, and to promote the brand and products

• Storytelling: Communicate the Brand Promise in an emotional manner

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)

• Customer Focus

• Decision Quality

• Plans and Aligns

• Collaborates

• Self-development

• Situational Adaptability

Qualifications

Ideal

• Experience managing or working in social media for a brand or agency

• Experience or familiarity with Sprinklr or other enterprise social management platform

• Experience with social media enterprise-level social listening tool

• Previous experience developing initiatives and programs to drive social media platform growth objectives

• Experience with development of social first content for a brand or agency

• Previous work with influencers

Preferred

• Bachelor’s degree in Marketing or related field

• Graphic design or video editing and/or production work that can be applied to social content

• Previous experience with making decisions based on social media analytics