Director of Marketing

Century Group is partnering with a client who is seeking a Director of Marketing to join their team. Exact compensation may vary based on skills, experience, and location. Expected starting base salary $120,000 to $150,000 per year.

Job Responsibilities

• Lead multi-channel marketing (MCM) planning efforts, consisting of discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
• Establish, design, and execute comprehensive and innovative digital marketing programs across multiple platforms for new and existing clients, oversee progress.
• Evaluate SEO and drive decision-making through digital analytics practice by clearly defining objectives, marketing metrics, and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
• Provide ongoing digital thought leadership across the agency network and existing client base and infuse strong digital thinking across all agency roles and processes.
• Oversee the execution of digital projects/programs from conception through execution.
• Maintain a working knowledge of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of fitness/nutrition, and make recommendations to the company for future improvements to further develop creative ideas to boost web traffic.
  
  

Qualifications:

• BS Degree in Marketing, Communications, or relevant experiences accepted.
• 7-10 years of proven work experience as a director or Manager of Digital Marketing or other senior marketing role.
• Solid knowledge of SEO, web analytics, and Google AdWords.
  
  

Experience:

• Experience with CRM software and digital marketing tools and techniques.
• Demonstrates excellent verbal and written communication skills.
• Effective interpersonal skills to be capable of working with all levels of office personnel.
• Demonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projects.
  
  

REF # 48185

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