Digital Marketing Manager

At Signature Solar, we are seeking a Digital Marketing Manager with a strategic mindset and strong technical skills to oversee our digital marketing efforts across various platforms. This role is essential in enhancing our brand's presence, managing email marketing campaigns, and driving customer engagement through platforms such as LinkedIn, Facebook, Instagram, and YouTube. Proficiency in HubSpot and experience in managing email marketing will be key for this position, ensuring that our communication strategies are both impactful and efficient.

The successful candidate must be able to:

• Execute Signature Solar’s digital marketing strategy, ensuring brand consistency across all platforms.
• Oversee and manage email marketing campaigns, including content creation, segmentation, and automation using HubSpot.
• Monitor and analyze email performance metrics (open rates, CTR, etc.) and optimize for better engagement.
• Create engaging content (text, images, videos) for social media, emails, and other digital platforms.
• Stay up-to-date with changes in all social and email marketing platforms to maximize effectiveness.
• Report on customer feedback, online reviews, and email campaign performance.
• Develop an optimized posting schedule and manage content calendars for both social media and email campaigns.
• Manage social media accounts and engage with audiences when necessary.
• Develop and oversee affiliate and influencer marketing programs, identifying key partners to drive growth through digital channels.
• Suggest creative ways to engage customers, such as promotions, email campaigns, and competitions.
• Research audience preferences and trends to tailor digital marketing strategies effectively.
• All other duties as assigned.

A successful candidate will demonstrate:

• Expertise in managing multiple digital platforms, including LinkedIn, Meta (Facebook, Instagram), and YouTube.
• Proficiency in HubSpot for email marketing, automation, and campaign analysis.
• Strong understanding of SEO, keyword research, and Google Analytics, with a focus on video platforms like YouTube.
• Ability to create compelling and innovative digital content across various formats.
• Familiarity with email marketing strategies, campaign segmentation, and A/B testing.
• Knowledge of online marketing strategies and tools, including social media and email marketing best practices.
• Ability to stay ahead of digital trends and proactively adapt strategies as needed.
• Excellent communication, multitasking, and analytical skills.

Qualifications:

• 3+ years of experience managing digital marketing, including email campaigns, in a multichannel sales and services industry.
• Proficient in HubSpot and other email marketing software.
• Understanding of the role of digital marketing and social media in driving business growth.
• Bachelor’s degree in Marketing, Digital Media, Journalism, or a related field is preferred.

Signature Solar Perks:

• Medical.
• Dental.
• Vision.
• Supplemental life.
• PTO.
• 401(K).
• Company-branded merchandise.
• Community events.
• Company-funded continued education opportunities.
• Discounts and perks through locally owned businesses.
• Free Lunch Fridays!

EEO Statement:

• Signature Solar is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.