Digital Marketing Coordinator

Skin Gym is looking for a Coordinator, Social Content who will grow and drive awareness our brands ( including Skin Gym + PaintLab ) on social media by helping develop + create thoughtful and consistent video content. Reporting to our social media manager, the social media content coordinator will be a key driver in the social storytelling around the brand + our core franchises. You’ll lead in content creation, briefing and strategizing across video social channels - Instagram Reels, Instagram Stories, TikTok and YouTube Shorts.

Role & Responsibilities

• Become a Skin Gym and PaintLab brand and product expert to appropriately create responsive video content around beauty cosmetics & skincare questions (product recommendations + feedback, etc.)
• Help concept, create and execute TikTok, Instagram Reels/Stories & YouTube shorts content while identifying emerging trends and activating quickly to drive innovation, grow engagement and community size within the platform weekly
• Own final edits on assets, with on-screen text that fits the brands native social guidelines in partnership with the creative + social team
• Review + collect influencer UGC, ambassadors + internal team members to edit + optimize for use on various social platforms including TikTok, Instagram Reels, Instagram Story and YouTube
• Create “in-the-moment” content (i.e. cover social live for special events, photo shoots, etc.)
• Assist in caption copywriting + publishing as needed
• Research TikTok trends + competitors on the platform + pitch new concepts to the team weekly
• Create organic owned influencer briefs to generate concepts around marketing campaigns
• Support influencer manager with scouting new influencers for owned content creation
• Track and monitor KPIs in real-time to optimize and pivot strategies, tactics and content development to help lead in driving conversion & awareness
• Work with social and paid team to identify top performing content for the social team to share out with cross functional partners
  
  

Job requirements

• 1-2 years of previous work experience in social media content creation, influencer marketing, communications, media, or related digital media field; beauty experience preferred
• Passionate about digital innovation and creating high-quality, of-the-moment social content with a strong understanding of social media and branded content
• Have an understanding of paid and organic TikTok social strategy with knowledge on how an asset converts + generates awareness or virality
• Exceptional collaboration, communication, and interpersonal skills with positive + high energy
• Detail oriented with ability to take initiative, prioritize, multitask, and work independently
• Excellent written, verbal, presentation, and project management skills
• Working knowledge of Adobe Suite including Lightroom and Photoshop is a plus
• Photography and video editing skills are a MUST
• Excited about brand storytelling across social channels
• Passionate about & intimately familiar with all things TikTok + Instagram Reels
• Creative & has their pulse on social trends and conversations
• Previous experience shooting and editing short & long form video; comfortable being on camera
  
  

Salary: $20-$25 HOURLY

Benefits: Paid Vacation, Paid Holidays, Health + Vision + Dental Insurance

Commitment: Full-time

Location: Los Angeles , CA (Downtown LA area)

• To be considered, you must email [email protected] your resume and *WHY* you are the perfect fit for this position as well as a link to examples of your TikTok & Instagram social media content *