VP, Influencer Marketing

VP, Influencer Marketing

Duties & Responsibilities

• Refine/progress agency POV on future of influencer Marketing
• Oversight of major influencer programs at agency; champion influencer campaigns at the agency
• Identify and build relationships with key influencers
• Work with different practice leads to help build influencer programs and sell in programs
• Streamline contract negotiation process
• Work closely with internal measurement team to develop proprietary measurement for influencer programs
• Brainstorm new, creative approaches to influencer campaigns
• Thought leader on all things influencer
• Ability to conceptualize new offerings to meet changing needs of marketplace
• Attend relevant events for networking and business purposes

Requirements

• 10 Years of Agency experience, coupled with the most recent experience focused on developing innovative influencer strategy
• Proven track record in influencer campaign strategies and execution
• In depth knowledge of social media and influencer marketing
• Future-focused: keeps abreast of emerging trends, technologies and state of practice
• Good negotiation skills
• Exceptional collaborator who can work across practices
• A strong understanding of influencer program measurement best practice
• Understanding of how influencer marketing can drive back to sales and business objectives
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Good networking and relationship building skills