Social Media & Communication Specialist

Full job description

Description Summary

This is a full-time, exempt position reporting to the Chief Strategic & Commercial Officer. The role focuses on executing marketing, communications, and multimedia strategies to achieve company brand objectives. Responsibilities include creating timely, relevant, and engaging multimedia content to build awareness, brand affinity, and loyalty among Nutrex Hawaii’s customer base. Additionally, the role oversees influencer recruitment and management to drive impactful brand campaigns and initiatives across TikTok Shops, social media platforms, Hawaii channel and other geographies as specified, and other key channels.

Supervisory Responsibilities

None

Essential Job Responsibilities

Recruit, onboard, and manage influencers for brand programs across TikTok Shops, social media, and other

Create and manage multimedia content, including graphics, video, and written communications, to support Nutrex Hawaii sales with a strong and consistent brand presence and drive local

Develop and execute creative campaigns with influencers to increase brand visibility and engagement.

Lead content calendars and manage activations across social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and

Maintain communication with followers, respond to comments, and manage brand reputation across all social media

Support Nutrex-Hawaii.com content updates and development, ensuring alignment with brand messaging.

Assist with Direct-to-Consumer promotions, such as creating landing pages, setting up coupon codes, sampling promotions, and banner

Support all online and print advertising activities, ensuring consistent messaging and

Collaborate on public relations efforts, focusing on influencer engagement and storytelling to amplify brand

Coordinate and participate in events and trade shows for Cyanotech and Nutrex Hawaii brands.

Manage product labeling, brochures, books, and other collateral materials distributed by Nutrex

Oversee independent contractors on marketing initiatives as

Assist with Cyanotech content and projects as

Other Duties

Oversee coordination of tradeshows and special events, as

Updates Cyanotech.com content as needed

Assists with internal company newsletter development

Analyzes consumer research, current market conditions and competitor information as necessary.

Performs other duties that may be

Travel will be required as necessary

Physical Demands

May be required to sit for extended periods of time at a computer or talking on the telephone. May need to lift up to 30lbs on occasion.

Working Conditions

Work is performed primarily in an air-conditioned office environment. May be required to visit customers, vendors, and other entities.

Qualifications

Bachelors’ Degree, preferably in Marketing or Business Management

1-2 years of relevant internship or professional experience in social media, marketing, or communications “

Thorough understanding of all Cyanotech and Nutrex

Basic understanding of customers, markets, and digital media trends, including video creation, editing, and multimedia

Proficiency in PC-based applications, including Microsoft Word, Excel, PowerPoint, and online platforms such as Sprout Social and Canva for video and graphic design creation and editing.

Excellent verbal, written and telephone communication

Excellent organizational and administrative skills, including time management, multi- tasking, attention to detail, and project

Ability to work independently as well as part of a

High level of personal integrity and professional

Able to perform the essential job responsibilities with or without reasonable

Management reserves the right to change this job with or without notice.