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Posted January 18, 2025
Ideal Image

Social Media Associate – Community & Content (Remote)

Ideal Image
New York, NY, United States Remote ⚠ [Archived] No Longer Accepting Applicants

Job Description

Overview

Ideal Image is North America’s #1 medical aesthetics brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image provides a personalized and premium experience that delivers real results and empowers women through every step of their self-care journey. Come join us as we redefine the beauty ideal.

We are seeking a Social Media Associate, with a focus on Community Management & Content Creation, to join our Consumer Engagement team. This person will be responsible for assisting with social media content development, content planning and posting, monitoring and moderating engagement on Ideal Image’s Organic Social, as well as supporting with any ad-hoc team needs. The Social Media Associate will interact daily with the Ideal Image community – both reactively and proactively – ensuring that every interaction is engaging, informative, and on-brand, helping to cultivate an engaged and supportive online community. 


Responsibilities

  • Community Management:

    • Manage overall engagement and responses of posts, comments, paid ads and direct messages on social media and review sites using platforms like Sprout Social
    • Recommend and execute proactive Community Engagement strategies to drive engagement with community members, and solicit positive interactions
    • Represent the Ideal Image brand voice when engaging with the community
    • Respond to user requests, questions, and feedback in a timely manner, including supporting with potential negative scenarios during non-work hours and escalating issues as needed (to Client Support or Clinic teams)
    • Stay up to date on Ideal Image brand, products, and processes to ensure all responses are accurate, helpful, and align with brand standards 
    • Identify and share trends, hot topics, user feedback, and other intelligence gained via the community, and recommend improvements to the overall client experience (including products, processes, etc.) 
    • Assist with weekly, monthly and quarterly reporting on community insights and performance for organic and paid social, including evergreen posts, brand campaigns and promotions

    Social Content Creation:

    • Ideate, develop, refine and execute social media content for use across various channels (IG, FB, TikTok, LinkedIn, YouTube, etc.)
    • Design social-forward assets (using Canva or Adobe Design programs) to support monthly social calendar needs including promotions, holidays, product launches and more
    • Edit together (using programs such as CapCut or Adobe Premiere Pro) short-form and/or long-form videos for social platforms supporting brand campaigns, promotions, launches and more
    • Capitalize on social video trends by creating unique content highlighting our portfolio of services and team members
    • Attend social media content shoots locally and potentially travel to other clinics to support with shoots
    • Work with Social Media Manager and Influencer Marketing Senior Manager to help cast and manage talent for Organic Social shoots
    • Capture content at company events for social media sharing (ex: clinic events, brand events, etc.)
    • Support with monthly, quarterly and annual social media reporting including data pulling, insights/trends, performance, highlights, etc.
    • Stay up to date on Ideal Image brand, products, promotions and processes to guide content development
    • Assist with competitive research projects, audits, etc. and stay up-to-date with social trends and competitors to share trending/relevant content creations ideas

    Social Reporting & Analytics:

    • Support Social Media Manager with social & community analytics and reporting (real time, monthly and quarterly)

    Ad-Hoc Team Needs:

    • Support Consumer Engagement team with any additional tasks as needed (Social, PR, Influencer, etc.)
    • Support Content & Reputation Social Associate with Reviews Management when needed


Qualifications

  • Education/Training: 

    • Bachelor’s Degree preferred 

    Experience: 

    • Social content creation experience is a must, specifically video content experience
    • Community and reputation management experience
    • Prior experience monitoring discussions and/or community managing in an online platform 

    Technical or Administrative Knowledge: 

    • Experience with social media channels such as Facebook, Instagram, YouTube, LinkedIn as well as reviews sites like Google & Yelp, etc. 
    • Proficient computer skills, including experience with Microsoft Office Suite, Canva, Adobe Design Programs, CapCut, etc.
    • Familiarity with management platforms such as Sprout and Reputation.com is a plus 

     

    Special Skills and Abilities and/or: 

    • Community engagement minded, and demonstrates strong emotional intelligence, empathy, listening skills, and adaptability. Good judgement and problem-solving skills 
    • A clear communicator with excellent written and verbal communication skills. 
    • Highly organized and detail oriented, with the ability to effectively prioritize and multi-task in a fast-paced, changing environment 

Ideal Image is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.