Audience Manager

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Audience Manager

Job Level: Manager, Content

Minimum Salary: $90,000.00

USA TODAY’s Audience team is looking for an energetic audience manager to assist in directing USA TODAY's award-winning coverage across digital platforms. This audience manager will move at the speed of news in a 24/7 newsroom, working with section editors and content leaders on coverage needs while coordinating fast-paced work within the Audience team. The candidate must demonstrate strong news judgment and have prior digital news experience. S/he will specialize in finding a wide audience for USA TODAY’s stories, photos, videos, graphics and other content, and optimizing them for different social and digital platforms. This candidate will be a critical part of growing talent and skills among the audience team, working with direct reports and other team members to create eye-catching social graphics, top-notch alerts, conversational social copy, unique newsletter subject lines and more.

We are looking for someone who is comfortable diving into breaking news and directing a team of audience editors to alert, socialize, and grow audiences across platforms for the nation's biggest breaking news stories.

The audience manager will assist with planning for morning coverage, including prioritizing assignments and ensuring audience plans are created, edited and ready to launch as news warrants. The editor will also work on mobile/desktop programming, will write/edit daily, do additional content creation and manage digital platforms in real time as news and needs warrant.

This remote role will have a Sunday through Thursday shift.

A Compelling Candidate

• Has a passion for finding unique, creative ways to engage with news audiences
• Demonstrates a strong understanding of audience metrics and engagement tactics.
• Is a proactive self-starter with excellent time management skills.
• Is eager to mentor the newsroom on audience best practices, trends, and insights.
• Has a strong interest in what audience cares about and the tools used to discover trends.
• Can manage coverage in fluid, fast-breaking, stressful situations with sound news judgment.
• Be able to meet deadlines and prioritize competing demands.
• Has a passion for audience growth, social media and finding new ways to reach readers.
• Is an eagle-eyed copy editor with a background in editing and writing.
• Will participate in news meetings to stay informed about coverage plans.
• Has the ability and willingness to work on weekends and nights as part of a 24/7 newsroom.
  
  

Requirements

• Bachelor's or master’s degree in journalism or any other subject or an equivalent combination of education and experience.
• Five years of newsroom experience, including one year of supervisory or management experience
• An understanding of project management practices to organize a robust audience portfolio.
• Impeccable news judgment and ability to react quickly to real-time breaking coverage.
• Experience working on deadline for a major news outlet.
• A collaborative spirit and explanatory attitude that encourages everyone in the newsroom to work together toward audience outreach.
• Knowledge of major audience platforms, including sending alerts, managing a home page, social platforms like Facebook, TikTok, X, Threads, Instagram and LinkedIn, best practices and functions, and how people consume information there.
• A curiosity in how people use digital platforms for news in a fast-evolving media ecosystem.
• Expert knowledge of social platform analytics, where to find them and how to collect them and analyze them.
  
  

Application Instructions

About

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
  
  

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].