Director, Connections Strategy

Director, Connections Strategy (VVB)

Have a vision for how Brands show up and make an impact today, tomorrow, and for years to come. This position is needed in Los Angeles to work on a hybrid schedule.

This job is perfect if:

• You have at least 6 years of hands-on experience working on full-funnel campaigns
• You have an in-depth understanding of the media landscape and how to strategically use each placement in a unique way
• You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
• You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints
• You have knowledge of the paid social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView is, and when to use each)
• You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc)
• You enjoy serving as the connection point between media, creative, and technology
• You get as excited about a new use of a media placement as a big creative idea
• You have experience managing and mentoring a team of strategists across multiple brands/accounts
• You want to become a partner to our clients and form relationships to help understand their perspective and thoughts

The responsibilities of a Connections Strategy Director on Verizon Value Brands

Time split between Verizon Value Brands:

• Total Wireless (60%)
• Straight Talk (40%)
• Walmart Family Mobile (minimal to none)
• TracFone (minimal to none)

Go-to-market connections plan and 360 campaign planning

• Oversee all connections and comms integration efforts with client teams and media partners
• Support creative teams with insights, best practices, and innovative new thinking for 360 touch points.
• Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
• Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements.
• Create creative, tactical, and “mini” briefs for specific campaigns and content objectives.
• Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
• Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
• Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more.

Thought Leadership:

• Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
• Identify new placements and collaborate with media agency on new opportunities
• Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g., email, website) all work together
• Be the client’s day-to-day connections partner
• Be the “full-funnel” expert for all internal projects

Salary for this position depends on experience and will range from 160-170K. Includes full benefits package and relocation support, if needed.