Digital Marketing Coordinator

Job Summary:

Digital Marketing Coordinator

The Digital Marketing Coordinator will support the Disney Entertainment Digital Marketing team in executing Made for Kids YouTube channel programming and strategies. Supporting the team with day-to-day channel operations, responsibilities include content uploads and publishing, metadata, Airtable usage, monetization settings, thumbnail creation, and strategic calendar management. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.

The Digital Marketing Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content uploading, playlisting, geo-targeting, policy setting, publication and data in YouTube Studio. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the MFK channels.

The Coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms. An affinity for kid’s content programming and a good memory for and understanding of Disney brands and IP is beneficial. The coordinator should be able to multi-task in a fast-paced environment and troubleshoot autonomously as needed.

Responsibilities:

• Publish content on Disney Entertainment’s MFK YouTube channels as assigned by Digital COE leadership
• Manage content uploads and settings including monetization, geo-targeting, playlisting, etc.
• Collaborate with Optimization counterpart to update channel assets including banners, thumbnails, metadata, playlists, etc.
• Assist international Digital Marketing teams with channel upload needs and asset-sharing where applicable
• Track video and channel performance metrics to recommend adjustments in posting schedule, publishing dates/times to improve overall channel performance
• Monitor YouTube content creator, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve channel and content performance
• Liaise with sister-MFK YouTube channels within TWDC for best practices learnings and collaborative opportunities
• Content Upload & Publishing
• Publish and manage channel and content settings on MFK YouTube Channels
• Manage channel assets updates
• Track metrics to recommend adjustments to Optimization team
• International & Internal Collaboration
• Assist with international channel operations and asset-sharing as needed
• Liaise with sister-MFK channels
• YouTube Product Updates
• Track new offerings and platform updates from YouTube to positively leverage for MFK channels

Required Skills

• Proficient in use of Microsoft Office (Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
• Previous experience with CRM tools, i.e. Airtable, Zendesk
• Strong understanding of social media platforms, specifically YouTube
• Basic video editing and photoshop skills
• Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
• Ability to thrive in a fast-paced, digital-forward environment
• Enthusiastic about learning industry best practices and an ongoing commitment to implementing them to enhances processes and results
• Outstanding organization and communication skills
• Efficient with time with the ability to meet deadlines and self-direct time management
• Ability to multi-task and pivot quickly as needed

Experience and Education

• At least 1 year of experience in social/digital marketing
• AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred
• Solid technical understanding of YouTube channel operations and backend

The hiring range for this position in Burbank, CA is $64,300 - $86,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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