Social Media Manager

Social Media Manager to create, edit, and post engaging content across our social media platforms. Your primary goal will be to drive traffic back to our website, increase brand awareness, and grow our social media presence. You will play a key role in content strategy, community engagement, and analytics to optimize performance.

Key Responsibilities:

• Develop and execute a social media strategy to drive organic traffic.
• Create, edit, and publish high-quality, engaging content (graphics, videos, reels, posts, and stories) tailored to different platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.).
• Monitor social media trends, industry news, and competitors to create relevant and timely content.
• Engage with followers, respond to comments and messages, and build an active online community.
• Collaborate with the marketing team to ensure content aligns with brand voice and business objectives.
• Optimize content for SEO and platform algorithms to maximize reach and engagement.
• Analyze social media performance using analytics tools, provide insights, and adjust strategies accordingly.
• Stay up-to-date with emerging social media trends, tools, and best practices.

Qualifications & Skills:

• Proven experience managing social media accounts for brands or businesses.
• Proficiency in social media platforms, content creation tools (Canva, Adobe Suite, CapCut, etc.), and scheduling platforms (Hootsuite, Buffer, Later, etc.).
• Strong copywriting skills with the ability to craft engaging and on-brand captions.
• Basic video editing skills for reels and short-form content.
• Knowledge of social media analytics and ability to interpret data for strategy adjustments.
• Experience with paid social media campaigns is a plus.
• Ability to work independently, meet deadlines, and manage multiple projects at once.