Social Media Specialist

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

Your role at Bugaboo 

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Bugaboo North America is a fully remote, highly collaborative team with members across North America. There will be some travel once per quarter for strategic planning sessions as well as a yearly in-person team event.

Who are you?

Bugaboo North America is seeking a Social Media Specialist to join our team to further grow and develop our localized brand presence on social media and expand our local community through influencer marketing. This person will have a flair for finding, identifying and telling good stories – plus a good understanding of marketing principles and the ability to work alongside our sales and marketing team to tell those stories. This person will have experience in and a true passion for growing and optimizing all brand social media channels from Instagram to Facebook to TikTok and beyond.

In this role, you will work collaboratively with our Brand Marketing Director and other key stakeholders across the company to curate and expand our social media and influencer marketing presence in North America. You must understand corporate goals, target audiences and conceptualize, plan and execute branded social media marketing campaigns in a fast-paced, deadline-driven environment.

What you’ll do day-to-day:

• Create and execute the Bugaboo North America social media calendar to drive awareness, build community and increase engagement
• Concept consistent content by social channel and manage content (generate, edit, publish and share) in a consistent, premium voice that encourages engagement
• Coordinate messaging with key marketing & sales team members to ensure consistency
• Partner with key retailers to expand brand reach to their audience
• In partnership with Graphic Designer, develop creative concepts and briefs to ensure consistency and quality of brand message in copy and visual assets through social
• Identify and manage influencers (Bugaboo brand ambassadors) to create a local community and drive ongoing UGC lifestyle content
• Establish goals, analyze and track performance with focus on continuous improvement
• Report weekly & monthly high-level analytics, qualitative & quantitative findings on all channels
• Leverage qualitative & quantitative findings to drive local creative and social media strategy optimizations
• Collaborate cross-functionally across Marketing, Digital, Sales and Global HQ to ensure key partners and initiatives are featured throughout social and that relevant partner initiatives are supported by brand
• Keep abreast of consumer and competitive trends, identifying any necessary action steps
• Leverage data, out of the box thinking and an A/B testing mentality to maximize reach, impact and ultimately sales

What will you bring to the table?

• Bachelor’s degree in Marketing, Communications, or related field and 1-3 years of experience in social media marketing
• Experience using social media management tools such as Bazaarvoice Vibe and Sprout Social to measure, track and improve social media metrics and schedule content across platforms
• Experience with video editing in regard to organic social media to format for Reels and TikTok
• Creative thinker with outstanding storytelling and creative messaging skills
• Experience with premium brands or within consumer product industry – baby, functional product, or luxury experience a plus
• Experience working in an international environment and cross-disciplinary project teams; you are a strong communicator and relationship builder
• Data-driven, creative mindset with excellent analytic capabilities
• Clear and confident communicator- strong writing, editing, proofreading, skills are essential
• Excellent organizational and planning skills, ability to prioritize in a fast-paced environment
• Values accountability and has the ability to work independently
• Ability to work effectively under deadlines and manage multiple projects simultaneously
• Demonstrable knowledge and understanding of current trends in social media and influencer marketing
• Highly collaborative

And last but not least!

Live our core values: ownership, collaboration, transparency and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them. 

What we offer:

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, fast-growing international work environment in which you can make a difference;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program);
• Eligible to participate in Bugaboo’s bonus plan;
• Fully remote working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%;
• Day off on your birthday & day off for volunteering activities;
• 11 holiday days per calendar year;
• Working from home allowance plus a home-office setup budget;
• Eligibility for Bugaboo’s retirement savings plan;
• Vacation and sick time;
• Medical benefits (health, dental, and vision).

Once you apply

Our Talent Acquisition team will contact you to go through your application.
This is followed by a 1st interview with the hiring manager.
Both have a positive feeling? Then the 2nd interview and optional 3rd interview will follow. Are you and Bugaboo still as enthusiastic at the end of the process? Then you will receive an offer to join the Bugaboo Team.

If you think you can make a difference to our team we would love to hear from you. Go ahead and apply!

Compensation

Pursuant to applicable state regulation regarding pay transparency, Bugaboo discloses the following compensation details for this position: the annual base salary range for this position is $52,150 - $74,500; contingent on the applicant’s relevant experience, education, job-related knowledge, skills and other qualifications, and includes eligibility for performance-based bonuses.

VISA

We are excited to welcome all people but to do so you must have permanent legal rights to work in the US as no relocation or visa support is offered for this role at this time.