Sr. Marketing Specialist, Social Media

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities

Panasonic Sr. Marketing Specialist, Social Media

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What You'll Get To Do

We are seeking a creative and results-driven Senior Social Media Specialist to manage and grow our online presence. This role involves developing and implementing social media strategies, creating engaging content, analyzing performance metrics, and engaging with our audience across multiple platforms. The ideal candidate is passionate about digital marketing, understands current trends, and has experience optimizing content for different social media channels.

• Responsible for creating, managing, and publishing content across our brand's social media accounts, developing strategies to increase engagement and reach, and engaging with the online community.
• Develop and implement social media editorial content plan to engage target audiences & industry experts through a cadence of daily posts across all relevant social channels and platforms.
• Collaborate on implementation of strategic plans with stakeholders to deploy campaigns on social media and foster relationships with our influencer community.
• Initiate planning sessions with Panasonic SMEs to create curated monthly content calendars that support the overall Panasonic brand strategy as well as provide business value for individual sales companies.
• Manage the social asset creation process and the day-to-day execution of social media posts while ensuring “social voice” messaging & assets are on brand, accurate, relevant and engaging.
• Stay up-to-date with social media trends across platforms and share timely content ideas to capitalize on current trends and momentum.
• Establish key benchmarks/ KPIs for measuring the impact and effectiveness of social media efforts.
• Establish and share best practices across the enterprise.
• Responsible for ongoing community management partnering with internal PR Team on reputation / crisis management responses.
  
  

Qualifications

What You'll Bring:

Education And Experience

• BA in Communication, Marketing or related field
• 5-7 years of social media experience including hands-on management of LinkedIn, X, YouTube, Facebook, Instagram, Tiktok
• In-depth knowledge of today’s top social platforms and best practices
• Strong track record of developing a successful social editorial strategy including experience building editorial calendars, writing content, and creating content and campaigns across social platforms
• Demonstrated experience using social monitoring, publishing & listening tools (Sprinklr, Hootsuite, etc.)
• Fundamental understanding of social communication and messaging, preferably in a B2B environment
  
  

Benefits & Perks - What's In It For You

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Casual Dress Code
• Total Well Being Program
  
  

We Take Opportunity Seriously

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $95,000 - $110,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!

Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

REQ-151374