eCommerce - Audience Growth and Engagement Manager

TOGETHER, WE SAVE LIVES

The Manager of Audience Growth & Engagement is responsible for providing strategic direction and execution for expanding reach and demand, increasing audience engagement, and driving web traffic across all brands under the Safariland / Cadre Holdings portfolio.

This role will develop and implement data-driven strategies to attract new customers, strengthen brand loyalty, and optimize performance across all digital marketing channels, ensuring seamless integration between digital, social, paid media, content, influencer partnerships, and e-commerce. By aligning audience growth efforts across the entire marketing ecosystem, this position will play a key role in enhancing brand visibility, engagement, and customer experience.

People Relationships And Leadership

Reports directly into eCommerce Director

Directly manages up to 5 direct reports

Key Responsibilities

• Provide strategic direction for audience acquisition, engagement, and retention across all Safariland and Cadre Holdings websites.
• Develop and optimize paid media strategies (search, social, and display advertising) to drive brand awareness, traffic, and conversions.
• Ensure all marketing efforts—paid, owned, and earned—work together to create a cohesive and engaging customer experience.
• Work collaboratively with internal teams to align brand storytelling, content, and digital engagement initiatives with broader business goals.
• Work closely with e-commerce, marketing, creative, product, and customer service teams to ensure brand alignment and a seamless customer experience across all touchpoints.
• Support budget development and resource allocation, ensuring marketing efforts are optimized for maximum impact.
• Provide insights and recommendations to senior leadership on scaling audience growth strategies.
• Develop and integrate strategies for influencer, affiliate, ambassador, and sponsorship programs that align with brand objectives.
  
  

Requirements

• 5+ years of experience in audience growth, digital engagement, or paid media strategy.
• Experience in the tactical, outdoor, or firearms industry required.
• 3-5 years DTC Ecommerce experience required.
• Expertise in audience and brand growth with a track record of driving measurable results.
• Experience managing multiple brands and tailoring strategies for distinct audiences.
• Strong storytelling skills across multiple channels.
• A Data-drive mindset with focus on testing, optimization and continuous improvement
• Should enjoy solving complex problems and are able to work independently
• Stay up-to-date on standards, best practices and current strategies
• Highly effective communication skills
  
  

Possess strong organizational and time management skills

10 years people management experience

Strategic thinker with a strong business acumen.

Excellent interpersonal, communication, and leadership skills.

Strong problem-solving and conflict resolution abilities.

Ability to manage complexity and navigate through change in a dynamic business environment.

Why work at Safariland?

At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and we constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our 4 core values; integrity, curiosity, excellence and empowerment and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.

Eligible Employees Are Offered

• Medical, dental & vision insurance
• 401(k) with company match
• Employer paid life insurance and AD&D
• Employer paid disability
• Wellness program
• Adoption assistance
• Tuition assistance
• Employee assistance program
• Work life balance
• Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)
  
  

The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.

All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.