Social Media Director

Department: Marketing

Reports to: Editor in Chief

Location: Remote

Field & Stream is seeking a Social Media Director to oversee and execute on the brand’s content strategy across all social-media channels.

ABOUT FIELD & STREAM

Field & Stream is the world's leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. In 2024, the legacy brand was unified under the same ownership for the first time in its history, including key investors and country music artists Eric Church and Morgan Wallen. Now embarking on a new chapter, the next generation of Field & Stream includes a return to print, a membership community, new collections of apparel, upholstered furniture and a variety of other products, a music festival, hunting and fishing Excursions Powered by BirdDog, a lodge in Bozeman, MT, and much more. For more information visit www.fieldandstream.com THE ROLE

Field & Stream is looking for an experienced, creative, scrappy, start-up-minded, data-driven, and outdoorsy person to oversee and execute on the brand’s content strategy across all social-media channels. The ideal candidate will have an established track record of driving engagement and growing social audiences for brands; solid writing skills and the ability to adapt the F&S voice across different channels; a keen eye for spotting new and promising content creators; a collaborative attitude and willingness to work with members across multiple teams; and a love of hunting, fishing, and the outdoors. While the Social Media Director will be working alongside the editorial team, they will be the sole dedicated member of the social team. As such, they’ll be expected to complete all tasks start to finish associated with carrying out the company’s content strategy across social channels.

The Social Media Director will report to the Editor-in-Chief and collaborate closely with the editorial, sales and marketing teams.

WHAT YOU WILL DO

Social Media

Content Creation

• Work across teams to ideate, develop, and curate engaging evergreen and campaign content, including visuals and copy, that aligns with our brand identity and resonates with the outdoor community.
• Manage and help coordinate content and product campaigns, plus influencer and 3rd-party content partnerships as needed.
• Lead content-creation process within influencer and affiliate communities.

Platform Management

• Manage and maintain active profiles on key social media platforms including, but not limited to: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, and Twitter.
• Develop and implement platform-specific strategies for each social channel.

Weekly Postings and Daily Community Management

• Schedule weekly postings (cadence will vary by platform) and manage daily community interactions across all social media channels.
• Foster meaningful interactions by responding to comments, messages, DMs, and mentions promptly and thoughtfully.
• Cultivate a sense of community among followers with a strong brand and customer service lens.

Strategic Planning & Campaign Execution

• Collaborate closely with the brand and marketing team to create comprehensive content and social strategies that support broader brand goals.
• Plan and execute social media campaigns to promote product launches, events, and seasonal initiatives, ensuring a cohesive brand message that aligns to our GTM plan and quarterly priorities.

Analytics and Reporting

• Monitor social media analytics, track KPIs, and provide regular reports to assess the success of daily postings, campaigns, and strategies.
• Use data to guide content planning, identify trends in customer interaction, and track progress toward goals.

Stay Up to Date on Trends & Influencer Collaboration

• Keep team informed of current trends and industry developments in digital, social, and content media.
• Proactively integrating new ideas and platform features into our content strategy to maintain relevance and innovation.

Content & Brand Calendar Management

• Create and manage a content calendar in partnership with Marketing, Editorial, and Creative teams, ensuring alignment with marketing objectives.

Influencer Program

• Strategically identify a core list of influencers [Legends League] and develop a comprehensive outreach program to open the F&S brand to new audiences in an authentic, credible way.
• Identify next-tier influencers to leverage opportunistically for select campaigns.
• Build and maintain influencer relationships, negotiate terms of collaboration, and manage contracts and merchandise.
• Oversee campaign execution, monitor and analyze performance, and lead influencer content creation.
• Leverage influencer networks to drive traffic to the site, build community, and amplify brand messaging.
• Create and manage affiliate relationships with key influencers.
• Budget and monitor influencer program payments.
• Serve as the go-to in-house expert on influencer marketing tools, platforms, vendors, and networks.
• Manage vendor/paid advertising campaign deliverables and exhibit effective project management.
• Pull data from platforms (e.g., tribes, conversation mapping) to monitor community voice, influencer sentiment, concerns, suggestions, and competitive activity.
• Engage bloggers and outdoor leaders and drive word-of-mouth programs.
• Act as a connector across internal marketing, cross-functional teams, and agency partners.

Affiliate Marketing

• Allocate affiliate budgets across partners, negotiate rates, and maximize eComm and retail incremental revenue.
• Forecast and manage affiliate revenue/spend to ensure budgets are met.
• Foster affiliate relationships and ensure campaigns meet performance and ROI goals.
• Communicate promotions to top affiliate partners, negotiate placements, and adjust commission rates as needed.
• Expand influencer and content creator affiliate networks, ensuring alignment with SEO, PR, and social teams.
• Vet video and content syndication opportunities while maintaining strong partner relationships.
• Develop cross-channel performance reporting across all key KPIs and platforms.
• Manage monthly invoices and accruals across affiliate programs.
• Facilitate creative trafficking in coordination with Brand Creative, Social, and PR teams.
• Ensure tracking and measurement infrastructure is in place (e.g., pixel implementation, DFA ad serving).
• Lead regular performance updates and strategic recaps, acting as the subject matter expert in cross-functional settings.
• Manage and develop the career objectives of two marketing analysts.
• Write and edit copy for marketing communications and collateral.
• Own the North America affiliate program, from execution to performance analysis, and support the Global Digital Marketing team with strategic recommendations.
• Consistently seek out new digital acquisition methods in alignment with brand transformation goals.
• Collaborate with Merchandising, Social, PR, and Email teams to maintain consistent messaging.
• Analyze blended reporting of SEM/SEO/Affiliate to identify incremental and positive ROI opportunities.
• Develop and implement new processes aimed at improving customer experience and driving conversion.
• Serve as a key stakeholder in local and central marketing alignment for seasonal promotions and activations.

WHO YOU ARE

Field & Stream is seeking a highly-motivated individual who enjoys working in a fast-paced, but disciplined, entrepreneurial environment. This role also requires the following capabilities:

• Ability to clearly and effectively communicate with senior executives, investors, lenders, and other external stakeholders
• Critical thinker who loves solving complex problems outside of their comfort zone
• Meticulous attention to detail and the highest standards for accuracy, timeliness, and precision
• Demonstrated ability to collaborate with others and lead cross-functional project teams
• Ability to deal effectively with ambiguities and manage multiple projects through completion, often under tight deadlines, with competing priorities
• A technology-forward approach to problem solving

YOUR QUALIFICATIONS

Required

• 5+ years helping run social media for a brand
• Editorial experience for writing and editing copy on social posts
• Video-editing experience for creating short, reel-length videos for social
• Familiarity/proficiency with AI creative/editing tools

Preferred

• An established network of influencers and/or content creators
• Prior experience in a start-up environment

Equal Employment Opportunity:

Field & Stream is an equal employment opportunity employer and complies with all applicable laws prohibiting discrimination based on race, color, creed, religion, sex, age, national origin or ancestry, physical, medical or mental disability or condition (including, without limitation, HIV and AIDS), developmental disability, handicap, denial of family and medical care leave, denial of pregnancy leave, domestic partner status, status as a victim of sexual or domestic violence (or familial relationship to such victim), veteran status, marital status, sexual orientation, arrest records, citizenship status, criminal history that has been expunged, unfavorable discharge from the military, or any other basis protected by federal, state or local laws.