Senior Manager - Performance Marketing

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

About The Role

The performance marketing leader on our team will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid and organic media, including experimentation, conversion rate optimization, and innovative acquisition strategies.

Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility.

This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation.

This is a hybrid role and will involve in-person work at our San Francisco Bay Area office a few days a week.

What You'll Do

• Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed
• Relentlessly test to identify new growth channels
• Own D2C revenue, earned premium & CAC metrics. Analyze performance, growth, and metrics across the funnel
• Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
• Develop a data-driven plan, setting and reporting on full-funnel KPIs (alongside the analytics team) to support business goals and priorities
• Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders
• Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization
• Lead our CRO initiatives and optimize client touchpoints to increase ROI
• Develop strong relationships with product, customer experience, tech, and sales leaders
• Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
• Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first
• Make strong, principled decisions and influence a broad cross-functional group to execute
• Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing
• Manage junior team members, ensuring technology and campaign execution meet business goals

What We Look For

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity
  
  

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

Why you'll love Inspira

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• Remote-first team across the US and Canada
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Ownership - Significant Company Equity as part of a compensation package
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker

Interested in learning more about Inspira Education, please visit Inspira Education Group.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.