Social Media Manager

Application Deadline: 14 May 2025

Department: Communications

Location: Stephen A. Schwarzman Building

Compensation: $75,000 - $84,000 / year

Description

Overview
The Communications and Marketing Department is responsible for advancing The New York Public Library’s mission and priorities through the promotion of its services, resources, locations, collections, programs, events, and exhibitions to a broad array of audiences and communities. Leveraging both print and digital platforms, the Department positions NYPL as a cultural and educational leader and seeks to attract and engage new audiences across New York City and around the world.

The New York Public Library (NYPL) has a global audience of more than 3.5 million followers across every major social media platform. The Social Media Manager plays a critical role in creating the voice and identity of NYPL on social media channels, amplifying our offerings and services through the development of creative social media content, collaborating with partners, and leading the strategy for engaging audiences through various social media channels.
We are looking for someone we can count on to:
Own:

• All flagship social media platforms for NYPL
• Growth and engagement strategy across all platforms

Teach:

• Social media best practices to all branch and division staff who oversee NYPL affiliated accounts
• Colleagues how to spot and create engaging content for flagship social media channels

Learn:

• Latest trends and developments in social media
• NYPL’s many offerings, from neighborhood branches to research divisions, and understand the social media needs of different departments in the organization

Improve:

• Communications between social media stakeholders across NYPL
• Social media publishing workflows

Some expectations for this role are that within:

1 month, this person will:

• Have a clear vision for what makes compelling content for NYPL channels
• Learn the social media needs of NYPL and familiarize themselves with the different branches, divisions, and research centers

3 months, this person will:

• Develop robust workflows for planning, creating, scheduling, and communicating upcoming social media content
• Have a strong understanding of NYPL's unique voice and social media priorities

6 months and beyond, this person will:

• Oversee all flagship social media accounts, and provide training and guidance for colleagues managing NYPL-affiliated social media accounts
• Continue to increase engagement across flagship NYPL social media accounts

Responsibilities
Reporting to the Assistant Director of Multimedia, the Social Media Manager will:

• Write and curate inspiring content that increases engagement with NYPL’s collections, campaigns, reading recommendations, programs, and services
• Be responsible for growth strategy across all platforms
• Manage all flagship social media platforms for NYPL, including scheduling posts, managing the social media editorial calendar, and prioritizing content in evolving situations
• Ensure that NYPL’s social media platforms are complying with best practices for cyber safety
• Monitor hundreds of self-managed local library branch and specialty accounts, provide leadership to staff managing these accounts with daily social media content recommendations and training
• Solve problems creatively, proactively, and thoughtfully
• Manage relationships with social media influencers and partner organizations, and coordinate cross-promotions and events with other cultural organizations
• Monitor social media channels during rapid response/crisis situations
• Develop social media plans for key initiatives
• Performs other assigned duties as necessary
  
  

Required Education, Experience & Skills

Required Education & Certifications

• Bachelor's degree

Required Experience

• 5+ years of social media work experience

Required Skills

• Excellent writing and copyediting skills
• Extreme attention to detail
• Experience with social media publishing and monitoring tools (e.g., SocialFlow, SproutSocial, Meta Business)
• Knowledge of best practices for cybersecurity and social posting, as well as current social media trends and tools
• Ability to adapt voice to various NYPL channels
• Basic image editing/resizing
• Track record of working under pressure and meeting tight deadlines
• Familiarity with the publishing, library, literary, or cultural fields

Managerial/Supervisory Responsibilities
None

More...

Core Values
All team members are expected and encouraged to embody the NYPL Core Values:

• Be Helpful to patrons and colleagues
• Be Resourceful in solving problems
• Be Curious in all aspects of your work
• Be Welcoming and Inclusive

Work Environment

• Office setting
• Public library setting
• Telecommuting

Physical Duties

• May require travel within NYC

Pre-Placement Physical Required?
No

Union/Non Union
Non-Union

FLSA Status
Exempt

Schedule
35 hours a week; Monday through Friday, with some nights and weekends as required

This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed.

The New York Public Library Salary Statement

At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies.

Union Salaries are determined by collective bargaining agreement(s).