Digital Ad Operations Specialist
About The Company
Gray Media is a leading media company operating high-quality television stations across 113 markets, reaching 36 percent of U.S. television households. We are committed to excellence through technology upgrades and continuous employee development, cultivating the best talent in the industry.
About The Role
We are seeking a detail-oriented, multi-talented Digital Ad Operations Specialist to join our Corporate Traffic Operations team remotely. In this role, you will support local and corporate sales teams by implementing and managing digital ad campaigns using industry-leading traffic systems. You will work closely with sales teams to troubleshoot campaigns, optimize performance, and ensure accurate and timely campaign execution under tight deadlines.
Responsibilities
- Assign creatives across multiple digital ad formats including display (gif/jpg/HTML5/3rd party tags) and video campaigns
- Provide reporting and screenshots as requested to support campaign tracking
- Collaborate directly with station sales teams to troubleshoot and support Google Ad Manager campaigns
- Advise stations on best practices to optimize active campaigns and prevent revenue loss
- Prioritize and manage multiple traffic requests accurately in a fast-paced environment
- Escalate critical issues to the Digital Ad Ops Manager or Director when necessary
- Perform additional duties as assigned by the supervisor
Qualifications
- College degree in a related field preferred
- Experience managing multiple projects under tight deadlines
- Previous experience with Wide Orbit Traffic and Google Ad Manager 360 is a plus
- Self-motivated with ability to perform under pressure
- Strong organizational and collaborative skills
- Prior digital ad operations experience preferred
- Proficiency in Microsoft Word, PowerPoint, Outlook, Excel, and Teams
Benefits
- Remote work opportunity
- Collaborative and growth-oriented work environment
- Access to ongoing training and development
Equal Opportunity Employer
Gray Media is an equal opportunity employer that prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, or other protected status. We comply with all federal, state, and local employment laws and provide a workplace free from harassment or retaliation. Gray Media also encourages employees to be fully vaccinated against COVID-19 prior to their start date.
