Social Media Strategy Lead

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

About TaxAct

TaxAct is on a mission to make tax filing simple, accessible, and affordable for all. As a leading tax software provider, we empower individuals and small businesses to take control of their finances with confidence. We’re entering a bold new chapter of growth—and social media is a core part of how we connect with our customers in meaningful, measurable ways.

Role Summary

We’re looking for an accomplished Social Media expert to lead and execute our organic and paid social strategy across all major platforms. You’ll be both strategist and storyteller—owning social media planning, influencer marketing, content development, audience engagement, and performance analysis. This is a highly collaborative, hands-on role where you’ll work closely with our brand, creative, media, SEO, and performance teams to increase brand awareness and consideration.

You’ll also have a unique opportunity to help define TaxAct’s tone of voice on social and shape how we show up in culture.

Responsibilities

• Build and execute strategic, platform-specific social media plans to drive brand awareness and consideration, content engagement and site traffic

• Own the end-to-end planning process—from budget and goal setting to production timelines and content calendars, media channel mix and asset needs for paid and organic social media

• Build social media investment strategy in collaboration with brand and performance media leads

• Drive integrated content strategy and write clear and effective creative briefs, working with internal and external creative teams to develop high-performing creative assets

• Ensure timely development and deployment of high-impact, on-brand social media assets

• Build and manage influencer marketing campaigns—from identifying and vetting creators to contracting, briefing, and measuring impact

• Collaborate with brand creative lead to refine TaxAct’s social tone of voice and visual presence

• Collaborate with the SEO team to align on content strategy, keyword opportunities, and search-driven insights that can enhance social content performance

• Monitor, measure, and report on the performance of social campaigns; use data-driven insights to optimize content and inform future plans

• Develop and deliver executive-level presentations to communicate strategy, campaign performance, and business impact to senior leadership

• Stay ahead of trends, platform updates, and cultural moments to identify test & learn opportunities in established and emerging channels

• Regular reporting of brand and competitive insights via social listening

• Champion social and influencer best practices across the organization

What You’ll Bring

• 7+ years of experience managing all aspects of social media activation: from media strategy to through content development and deployment

• Platform specific expertise in established and emerging social media channels

• Hands-on experience building and managing influencer marketing campaigns (micro to macro)

• Proven ability to lead both strategy and execution, including end-to-end social campaign planning and performance optimization

• Experience developing presentation materials and presenting insights, plans, and recommendations to senior executives

• A collaborative and results-oriented mindset: driving cross-functional integration to optimize performance across channels

• Deep understanding of performance metrics and social analytics (e.g., Hootsuite, native platform insights)

• Experience in financial services or tax-related industries is a plus, but not required

• Ability to work independently while collaborating across teams

• Passion for culture, creativity, and helping people feel empowered in their finances

Why Join Us?

• Remote work environment

• Creative, collaborative culture

• Be part of a dynamic, mission-driven team redefining the future of tax filing

• Competitive compensation and benefits

At Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.

If you need assistance or accommodation due to a disability, you may contact us at [email protected] or by calling 828-349-5703 extension 6049 to speak with a member of the HR Talent Acquisition team.