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Posted November 03, 2020
Incipio

Marketing Manager

Incipio
Irvine, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Job Title: Marketing Manager

Status: Full-Time

Location: Irvine, CA

Travel: 20%

Job Description // General Summary: The Marketing Manager will be responsible for managing the go-to-market strategy and execution for the Griffin and Survivor brands across all brand and product campaigns. An additional focus of this role will also include business to business marketing support under the “Griffin for Business” enterprise business unit. This position will drive the GTM process to support DTC, retail, and digital advertising, and B2B platforms. In addition, the Marketing Manager will serve as the liaison between cross-functional marketing stakeholders including Product, Creative, Brand, Training and the Executive team. They will track project and brand budget management, ensuring that we are on schedule and under budget. The candidate will need to be a team player focused on integrating the various stakeholders in Marketing, Product, Brand and the Creative departments. Excellent written and verbal communication skills are a necessity.

Duties and Responsibilities:

  • Leads Go to Market Meetings, provides clear direction for group on initiatives and timelines.
  • Strategizes Go To Market campaigns matching overall brand strategy, including messaging, touchpoints, and engaging digital distribution strategies.
  • Ownership of Griffin Brand Marketing budget and project calendar.
  • Establish benchmarks and KPI’s to ensure that team is measuring and building upon data analysis and historical performance.
  • Communicate with digital marketing team to gather reporting and manage advertising efforts.
  • Develop and Publish SOPs for repeated marketing tasks, emphasizing ongoing efficiency improvements.
  • Coordinate with Marketing, Product, Brand, Creative and Executive teams to ensure that business critical information is known and shared within the larger group.
  • Influencer and ambassador management and outreach in line with brand strategy.
  • B2B marketing including liason and campaigns between our internal business sales unit and other businesses and verticals.
  • Additional duties as needed.

Requirements:

  • Experience launching products and campaigns through go-to-market initiatives across multiple platforms and media.
  • 5+ years of branded marketing communications experience.
  • Bachelors Degree in marketing or public relations or equivalent experience.
  • Comfortable in a cross functional role, working collaboratively across multiple departments.
  • Excellent oral and written communication skills.
  • Confident in communication internally to C Suite and employees.
    • Knowledge of the consumer electronics and lifestyle spaces a plus.


About Incipio
Customer focused, product centric.
Founded in Southern California in 1999, Incipio Group is a house of brands designing and producing accessories to protect not just your device, but what’s inside your device. Incipio's strategy begins with a commitment to our customers and a passion for amazing product.
We value a diverse and inclusive workplace by welcoming people of all different backgrounds, experiences, skills, and perspectives. At Incipio, we believe that everyone does their best work when they can be their true authentic self and are supported not only by each other, but the company. We offer a generous set of benefits to make sure the Incipio team is happy and healthy.

  • Great medical, dental, vision, short- and long-term disability and life insurance benefits
  • Wellness programs
  • Diversity and inclusion initiatives
  • 75% employee discount
  • Paid time off
  • Retirement benefits with employer match
  • Flexible spending account
  • Yearly Growth Target Bonuses
  • 100% remote work available during pandemic
  • And more!


At Incipio we create solutions to things that matter most. We are committed to equal opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Incipio Group welcomes all. You can find out more at www.incipio-group.comIncipio