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Posted November 03, 2020
Penske Media

Social Media Manager

Penske Media
New York, NY 10017, USA ⚠ [Archived] No Longer Accepting Applicants

Rolling Stone: Social Media ManagerCOVID-19 HIRING UPDATE: We have transitioned to a remote work model and are continuing to hire during this time. This role is expected to begin as a remote position. We appreciate this is unprecedented times and will work closely with you, taking into account your individual circumstances. The person who joins our editorial team will be dedicated to conveying the voice of the Rolling Stone brand across all subject areas – music, culture, politics, entertainment – and manage the flow of news and stories during a 24/7 news cycle. The Social Media Manager is responsible for developing audience growth on social channels, managing various social feeds – Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Pinterest, etc. – along with strategizing ways to increase brand presence in a constantly changing media environment. You will bring the latest insights, trends and best practices to the organization as they relate to our dedicated readers while also expanding an audience that intersects with pop culture and politics. In addition, this role works closely with our sales and marketing team as we continue to develop the business side of the social platforms.

Responsibilities:

  • Evaluate and strengthen our social strategy to increase website traffic and boost user engagement on all platforms
  • Collaborate closely with Rolling Stone editors, writers, and creative teams to drive cohesive vision
  • Work in tandem with video producers and photo editors to develop a social influencer strategy that amplifies brand messages and storytelling; work with video team on creating strategy for sharing original and other video on various platforms
  • Post new content in a timely manner and promote content in a consistent manner with the rest of our content.
  • Manage social media editor(s) who also maintain calendars, schedules, anniversaries and milestones
  • Remaining nimble to recognize that breaking news, award shows or other events are often not during business hours, seeking flexibility with scheduling to accommodate various needs
  • Work with sales and marketing to develop strategy for branded and sponsored content on social platforms — as well as manage/capture coverage of live events
  • Write, edit and schedule the posting of content adhering to clearly defined KPIs

Skills needed:

  • Someone with a genuine passion for social media and intellectual curiosity about how people engage on social as well as being a skilled multitasker who can bounce between numerous platforms
  • Creative thinker who can create original/social-only “stories” and other content for engagement
  • Someone with excellent communication, cross-group collaboration, and planning skills
  • Familiarity with Google Analytics and Excel and able to look at data to tell a story and pick out trends
  • Familiarity with tools such as Chartbeat, CrowdTangle, etc. to see what is happening on the site to make strategic decisions on what evergreen content from the week to promote.
  • Ability to present social strategies and business results to senior leadership
  • Someone with a mastery of both SEO and social optimization.
  • Insatiable curiosity and a sense of humor
  • 3-5 years of experience in digital media or marketing
  • Digital journalism background a plus

About Rolling Stone:Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for over 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day. Rolling Stone’s parent company, Penske Media Corporation (PMC), is a leading digital media company, publishing, and Information Services Company founded in 2003.About PMCPMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.