Manager, Social & Content Marketing
About Us
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators.
The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers.
Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive highly measurable return on investment.
Candidate Location
IZEA’s workforce is currently remote-only due to COVID-19 and plans to be until July 2021 or later. Key market foci include New York City, Boston, Washington D.C. Metro, Dallas Metroplex, Detroit, Chicago, Denver, San Francisco, Los Angeles Miami, or Orlando/Central Florida
Role Background
Based in a Remote-First setting, IZEA’s Social & Content Manager will be instrumental in elevating our content programs to engage various types of customers and creators. The ideal candidate is a strategic thinker who can craft compelling stories that attract, engage, and activate audiences.
To thrive in this position, you should be able to balance strategic campaigns and everyday tactical efforts. You will be a player-coach, writing your own content as well as hiring and leading freelance resources to reach goals. Day to day, the position works closely and cross-functionally with the Creative Services team on joint initiatives. Therefore, we are seeking a unique individual that blends creativity with an analytical mindset, mixed with exceptional project management and cross-functional communication skills.
Your Background
• Oversee integrated content development across business units for various assets including, but not limited to cross-platform social media content, blog, email campaigns, seasonal marketing campaigns, digital ads, video, event assets, and website/landing page copy.
• Create thought-provoking and engaging content. Obsess over how it converts users throughout the funnel, working closely with the growth team to analyze metrics and conversion.
• Have Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business, adapted to our various channels (blog, social, email, etc.).
• Demonstrate a passion for and clear understanding of the Influencer Marketing industry as well as IZEA mission and leadership principles.
• Experience using quant tools like SEMrush to research high-potential content topics, measure the impact of content, and consistently raise the bar.
• Excellent organizational skills to work independently and manage projects with many moving parts.
• Minimum 2-3 years of marketing and content creation experience.
Our Wishlist
• Knowledge of content amplification strategies across paid and organic social media channels is a major plus
• Brand-side experience in B2B content or product marketing is a significant plus
• Experience in product marketing or product marketing copywriting is a major plus
• Experience in building and executing an effective SEO strategy is a major plus
Day to Day Responsibilities
• Full content creation and lifecycle management of mediums such as emails, white papers, newsletters, blogs, etc.
• Research and create short-form and long-form content resources each month to drive leads, customers, and awareness of IZEA, as well as several short- to mid-length content pieces.
• Copywriting and product marketing content creation across the IZEA.com website.
• Grow our audience by providing them with regular, helpful content that's aligned with their needs and interests.
• Collaborate with internal product managers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audiences.
• Provide feedback to other contributors and substantively edit other writers' content.
• Optimize content for search engine visibility with a strong eye toward lead generation.
• Interview IZEA customers and creators to capture and tell their story through video and writing.
• Convince others that your creative ideas are worth an investment of time and effort.
• Maintain full working knowledge of our various product offerings.
• Grow and scale your abilities as the company grows.
Attributes or Background We're Looking For
• Data-driven. You use data to guide decisions and optimize results.
• Passion for product. You love being part of a product; you find ways to use IZEA’s products every day, you will support customers use of our product. With this, you will improve the messaging and stories you create.
• Strong customer empathy. You are passionate about customers as people. You'll build a deep understanding of their needs by speaking with and supporting them. With this, you will create better content and resonates with our customers.
Unwavering Curiosity. You love to learn, better yourself and the people and things around you. Not knowing and growing motivates you to new heights.
• Organized and an eye for detail. You have excellent organizational skills and pixel-perfect attention to detail.
Communication. You have excellent presentation, analytical, written and verbal communication skills.
• Frugal. You care about our marketing spend like it was your own money. You know that ‘perfect’ is the enemy of ‘done.’ You know any fool can overpay for keywords, and you're no fool.
You get it done. In the face of uncertainty, and multiple competing priorities you have a tremendous bias for action. Through collaboration and creative solutions, you deliver success.
• BA/BS degree required; MBA valued, but real-life experience is always preferred.
Why would you want to work here?
The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at IZEA, it’s to add to our strong existing roster of talent and choose the right individual to impact, collaborate, commit, inspire, and grow alongside our tenured teams.
IZEA has been ranked a ‘Top Place to Work’ by the Orlando Sentinel for the past 4 years and has been recognized as a Deloitte “Fast 500” honoree for the past 2 years. We take great pride in creating a positive work environment for all our employees - from our investment in team member ongoing education, to the ability to influence real change across our business - we are dedicated to your long-term growth and success.
At IZEA, you have an opportunity to make an impact on a global scale. IZEA connects leading brands with a network of over 850,000 opt-in creators ranging from YouTube stars to mommy bloggers and everyone in-between. We are the pioneers fueling the democratization of information, entertainment, marketing, and commerce. Our platforms fuel the burgeoning Creator Economy, filled with the next generation of artists, poets, filmmakers, photographers, thought leaders, comics, actors, and musicians. What you do here will impact hundreds of thousands of people directly and influence the actions of millions more.
We provide an open, flexible work environment that welcomes people from diverse backgrounds and viewpoints. IZEA places value on action and results. We seek individuals that thrive in a challenging and fast-evolving work environment. While the company is over 14 years old, our executives remain active player-coaches -- they roll up their sleeves and get their hands dirty by working side-by-side with our team members across all levels of seniority to accomplish our common goals.
IZEA is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to our company. If you are the very best at what you do and seeking an opportunity to attack the “never been done before” with a passionate team of dreamers and doers, we encourage you to apply
