Influencer Marketing Specialist
Influencer Marketing Specialist
Reporting to Manager of Analyst and Influencer Marketing and based in Sunnyvale, California, the Influencer Marketing Specialist is an individual with a passion for results-driven relationship-based marketing in the technology industry. This position will support marketing initiatives and business objectives through the management of internal and external relationships. The position requires frequent contact with industry influencers and all levels of Juniper spokespeople. The individual must have a strong sense of Juniper's technology and content to communicate with all parties. The ideal candidate has 2 to 3 years fulltime experience in market analysis, influencer relations or product marketing. The ideal candidate has proven written and verbal communications skills, active listening skills, and is detail-oriented in a fast-paced environment.
Responsibilities
• Manage logistics of relationships with influencers book briefings, arrange meetings at events and other face-to-face opportunities, schedule senior executives for regular discussions with key influencers, bloggers, authors, academics, and other subject matter experts.
• Manage a constantly evolving database of key influencers.
• Actively listen and monitor conversations on social media, news publications, industry events and user groups to keep a pulse on market conversations.
• Assist in tracking, analyzing, reviewing and communicating data points around influencer engagements.
• Earn Juniper preference and advocacy among opinion leaders in the markets Juniper serves.
• Assist in promotion of co-created influencer collateral via social, web and demand campaigns.
• Co-develop and communicate compelling reports, stories and proof points about Juniper Networks business performance, customers, solutions and technology use cases.
• Support information gathering for engagements and other data-rich projects.
Minimum Qualifications
• 2-3 years experience in related B2B or B2C influencer marketing projects/programs.
• Great people skills - empathy, charisma and attributes of Juniper corporate values.
• Great content management skills - accuracy in written and quantitative content.
• Strong organizational skills in designing and managing multiple concurrent programs, unsupervised, in a fast-paced environment.
• Inherently motivated, results-driven and deadline-oriented.
• Able to focus on details and big pictures.
• Fast, motivated learner.
• Problem solver - a "what if" thinker.
• Comfortable working under pressure.
• Comfortable working under remote supervisor.
• Proven skills in Excel, database, presentations and influencer tracking tools.
• BA/BS degree in journalism, marketing, business, computer science or engineering.
Preferred Qualifications
• Established relationships with opinion leaders in the networking, security and/or telecommunications industries.
• Knowledge of technology
• Published work via print, broadcast and digital media a plus.
• Advanced degree a plus.
Other Information:
• Relocation is not available for this position
• This position requires periodic travel within the USA
ABOUT JUNIPER NETWORKS
Juniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking. Our products and technology run the world's largest and most demanding networks today, enabling service providers, enterprises, and governments to create value and accelerate business success. Everyday our 9,000+ colleagues come together across 46 countries to realize our company vision
- Connect Everything, Empower Everyone. We are innovating in ways that empower our customers, our partners and ultimately, everyone, in a connected world. These customers include the top 130 global service providers, 96 of the Fortune 100 and hundreds of public sector organizations.
WHERE WILL YOU DO YOUR BEST WORK?
Wherever you are in the world, whether it's downtown Sunnyvale or London, Westford or Bangalore, Juniper is a place that was founded on disruptive thinking - where colleague innovation is not only valued, but expected. We believe that the great task of delivering a new network for the next decade is delivered through the creativity and commitment of our people. The Juniper Way is the commitment to all our colleagues that the culture and company inspire their best work-their life's work. At Juniper we believe this is more than a job - it's an opportunity to help change the world
