Senior Community Marketing Manager
Bring Duolingo into every classroom.
Duolingo is the world’s most popular language learning app, with over 300 million users learning 98 courses across 38 distinct languages. Our mission is simple: to develop the best education in the world and make it universally available.
Duolingo for Schools is a free tool for educators to seamlessly integrate Duolingo into their classrooms. Specifically adapted for groups of students and their instructor, thousands of classrooms already use Duolingo as a blended learning companion. Today, as virtual learning has become the norm in many parts of the world, our product and expertise has become more crucial to educators than ever before.
Join us in our commitment to empower educators, students, and parents! We are looking for an experienced and influential marketer to develop and execute a strategy to bring Duolingo for Schools into every classroom.
You Will…
• Develop and execute the marketing strategy to grow Duolingo for Schools
• Create innovative, scalable approaches to community-style marketing including ambassador programs, influencer marketing, PR, social media, and events
• Build relationships with influencers in the education space
• Collaborate with product, design, and engineering to scale adoption efforts
• Manage an annual budget with flexible scaling models
• Lead creative ideation to deliver innovative, best-in-class campaigns
• Develop and own goals and performance metrics
• Compile monthly reports to turn marketing data into meaningful insights
You Have...
• 7+ years experience in community marketing and scaling tech products
• Deep understanding of the needs from educators and district-level administration – ideally in foreign language departments
• Expertise managing communities, social media, PR, and influencer programs
• Experience generating and executing a strategy that delivers on growth goals
• Record of driving adoption of new ideas and concepts, and pioneering effective, creative approaches
• Ability to glean insights from complex sets of data and clearly communicate them to stakeholders
• Comfort deploying a budget against an array of marketing channels
• Exceptional organizational, budgeting, and time-management skills
• High proficiency in Excel (pivot tables, graphs, formulas, etc.) and Google Suite (specifically, Sheets)
• Ability to travel to Duolingo's Pittsburgh, PA headquarters every quarter
Exceptional candidates will have...
• Language teaching experience
• Media agency experience, especially in the education space
