Senior Marketing Manager

Description

Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: Irvine, CA / Remote-Hybrid

Job Type: Full-Time

Department: Marketing

Job Summary:

We are looking for an experienced, creative, and strategic Senior Marketing Manager to lead our brand, content, and social media efforts. This is a critical leadership role responsible for driving brand visibility, engagement, and growth across digital and social channels, while overseeing broader marketing strategies that align with our business objectives.

Key Responsibilities:

Marketing Leadership

• Develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, and retention.
• Own and manage the marketing calendar, aligning product launches, events, and campaigns across departments.
• Oversee development and execution of digital marketing campaigns, including email, web, SEO/SEM and paid media.
• Collaborate with all departments to ensure consistent messaging and alignment.
  
  

Social Media Strategy & Management

• Lead the strategy, planning, and execution of social media across platforms (e.g., Instagram, LinkedIn, TikTok, Twitter/X, Facebook).
• Build and grow an engaged community through original content, and timely trend adoption.
• Analyze social performance, extract insights, and continuously optimize strategy to improve engagement and reach.
  
  

Content Creation

Oversee content strategy across all digital platforms

• Guide creation of multimedia content (videos, reels, graphics, Etc.)
• Ensure brand voice and tone are consistent across all communications.
  
  

Analytics & Reporting

• Track KPIs and provide regular reporting on marketing and social performance.
• Use data and insights to refine strategies and inform decision-making.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; MBA or related advanced degree is a plus.
• 3-5 years of experience in marketing and social media, with at least 1-2 years in a senior or leadership role.
• Proven success in creating and scaling multi-channel campaigns and managing brand presence on social platforms.
• Deep understanding of digital and social media trends, platform algorithms, and analytics.
• Strong copywriting and storytelling skills, with an eye for design and brand voice.
• Experience with influencer marketing and content partnerships is a plus.
  
  

Preferred Skills:

• Background in Retail and Sales environments
• Experience working with creative agencies or in-house design teams
• Familiarity with paid social advertising strategies and tools
• Crisis communication and brand reputation management on social platforms
  
  

Benefits:

• Competitive salary and performance bonuses
• Health, dental, and vision insurance
• Paid time off and flexible remote work options
• Fun, creative, and collaborative environment
  
  

Apply Now: www.archtelecom.net

Inquiries: [email protected]

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Qualifications

Expected Areas of Competence (i.e. KSAs)

• Professional certification in Google Analytics strongly preferred
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
  
  

Education/ Experience Requirements

• 3-5 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
  
  

Travel Requirements

• None
• The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of employees so classified.