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Posted November 17, 2020
Upstart

Demand Generation Manager

Upstart
San Mateo, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Upstart is a leading AI lending platform partnering with banks to expand access to affordable credit. Forbes recently ranked Upstart #12 on its list of "most promising AI companies in America." Inc. Magazine also recognized Upstart as one of the Best Workplaces for 2020.

By leveraging Upstart's AI platform, Upstart-powered banks can have higher approval rates and lower loss rates, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Upstart's patent-pending platform is the first to receive a no-action letter from the Consumer Financial Protection Bureau related to fair lending. Upstart is based in San Mateo, California and Columbus, Ohio.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team

Our team seeks out new opportunities to reach consumer banks in an effort to grow our business. We're an analytical, outgoing team and have just expanded our product offerings to take to market. We are now ready to scale and grow Upstart to the next level with a great product and great people.

As the Demand Generation Marketing Manager at Upstart, you will drive a significant part of Upstart's growth strategy and have the opportunity to apply and showcase your strong account-based marketing and integrated campaign skills as you determine how to best reach, educate, nurture and drive action with our target accounts and buyer personas in the banking industry.

You will work closely with members of the leadership, sales, and marketing teams. This is a great opportunity for candidates who want to work in a fast-paced environment, make a big impact and win as a team to scale a growing business.

How You'll Make An Impact

  • Drive demand generation marketing efforts for Upstart with a strong focus on account-based marketing (ABM)
  • Plan and execute lead generation campaigns through integrated ABM, offline and online demand generation programs to drive MQLs and SQLs
  • Penetrate our target market and industries with the right mix of targeted marketing and ABM programs in close partnership with Sales
  • Work closely with other marketing team members to develop and execute virtual events and webinars (and eventually field events and trade shows), content marketing, influencer marketing and product launches
  • Manage marketing technologies to scale demand generation and meet sales pipeline goals
  • Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness

What We're Looking For

  • 5+ years of demand generation experience marketing to enterprise B2B software/SaaS buyers
  • Track record of measurable success in developing and growing pipeline through innovative ABM programs to scale company growth
  • Experience in partnering with Sales to find effective and efficient ways to drive pipeline
  • Strong background in integrated campaign development and execution via email, webinars, field marketing, and digital marketing channels.
  • The ability to think strategically, analytically and creatively to break down problems and find effective solutions
  • Exceptional writing skills to develop creative and effective campaign messaging
  • Hands-on, strong GSD work-ethic and sense of ownership
  • A bachelor’s degree in business or a related field; post-graduate qualifications are a plus

What You’ll Love

  • Competitive Compensation (base + bonus & equity)
  • Comprehensive medical, dental, and vision coverage
  • Personal Development and Technology & Ergonomic Budgets
  • Life insurance and disability benefits
  • Clubs and Activities (Game Nights, Fitstarters, Superwomen, Book Club, Investing Club, Money Discussions, Photography Club and Basketball teams)
  • Generous vacation policy
  • 401(k)
  • Catered lunches + snacks & drinks

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.