Marketing Specialist
As the Marketing Specialist, your primary responsibility will be to work closely with the Director of Marketing in supporting the development of brand-elevating and customer-relevant marketing strategies that drive profitable business growth and ultimately build loyalty and brand equity for the Victoria’s Secret Beauty business. Secondarily, you’ll support the Associate Director of Marketing Content with the execution of the overarching content marketing strategy.
About The Job
VSB and PINK Beauty Marketing Strategy (60% of time):
- Support the Director of Marketing with the development and execution of marketing strategies for key product launches, emerging businesses, seasonal moments and local marketing efforts
- Assist in creating, briefing and maintaining seasonal marketing campaigns and calendars, inclusive of marketing channel support across emails, paid media, app, social media, CRM, direct mail, in-store marketing concepts, bounce-backs, loyalty (credit card activations) and promotions
- Ideate and support the implementation of marketing initiatives to drive traffic, volume and profit to stores/online while building and maintaining strong brand equity
- Manage execution of project plans and deadlines to achieve all marketing objectives on time and within established budgets
- Collect and analyze data to prepare marketing recaps to hindsight and identify key opportunities to optimize programs
- Provide competitive analysis and recommend strategies to better compete in the marketplace
- Partner closely with the Victoria’s Secret Lingerie Marketing, PINK Marketing and Loyalty teams to confirm alignment and to execute on Beauty marketing strategies
- Build and maintain relationships with various external third-party vendors
VSB and PINK Beauty Social Media Marketing (25% of time):
- Manage social media presence by planning, briefing and scheduling content on VSB social channels that engages our audience and supports the overall communication and marketing goals
- Monitor social channels and campaigns, analyze and report performance; provide actionable and insightful reports to help inform go-forward strategy
- Develop/manage influencer relations programs and successfully implement related activities where needed
- Confirm product, price, and online availability for all social posts
VSB and PINK Beauty Content Marketing (15% of time):
- Own asset management as it relates to marketing team: track, organize, and distribute photography and video assets while adhering to deadlines, creative standards, and specifications
- Help to execute strategic partnerships with external brands, institutions, groups (e.g. florists, BeautyCon creators, music events, like brands) that will help reinforce and amplify the story telling of our launches and campaigns
Qualifications
- 2-3 years' experience in a marketing role
- Experience in Marketing in an entrepreneurial setting is a strong plus
- Demonstrated ability to problem solve for tactical issues as well as proven strategic thinking
- Motivated to perform in a fast-paced environment
- Creative thinker who can bring new ideas to Beauty and keep the brand relevant
- Highly organized, detail-oriented, flexible and agile
- Proven multi-tasking ability and strong project management skills
- Collaborative partner with a team-oriented approach
- Occasional travel to Columbus home office and stores
- Excellent communicator with an ability to use both data and intuition to inform decisions
- Experience using social media related tools a strong plus (e.g. DashHudson, Olapic, Curalate)
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Category: Marketing
Seniority Level
Entry level
Industry
- Apparel & Fashion
- Retail
Employment Type
Full-time
