Communications Director

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary

This person will take our external and internal communications programs to the next level. Reporting to the CMO, they will be responsible for evolving our media relations and social media strategies to increase brand awareness and product visibility, expose Rocket’s unique company culture to new customers and potential hires, and rethink the way we share information with one another.

Job Overview

Do you love telling stories? Have people told you that you’re great at making complex ideas easy to understand? Do you have a gift for turning a “no” into a “yes?” If you said yes, we want to talk.

Rocket Software is looking for a creative, energetic person to take our external and internal communications programs to the next level. Reporting to the Senior Director of Corporate Marketing, you’ll be responsible for evolving our media relations and social media strategies to increase brand awareness and product visibility, expose Rocket’s unique company culture to new customers and potential hires, and rethink the way we share information with one another.

Rocket products and the platforms they support are foundational to our daily lives. They help first responders get to emergency scenes faster, saving lives and property. They ensure that your bank accounts are protected from fraud day in, day out. They help doctors get lab results faster, helping improve patient care. And that’s just the tip of the iceberg. This is your chance to help a company with 30 years of history reimagine and reinvent the way we approach the market and tell our story. That’s not an opportunity that comes along every day.

At Rocket, we enable our customers to create legendary impact in the world through our innovation in legacy technology, achieving this through our differentiated culture of customer centricity, high performance, and core values of empathy, humanity, trust, and love.

Essential Duties And Responsibilities

• Create and execute on external communications strategies that help build awareness of the Rocket brand, culture and products, building affinity and preference as well as driving conversions.
• Manage our external PR agency to ensure execution to awareness goals, media targets, and content calendars.
• Ensure PR/media/social interlock in support of demand generation programs, product launches, live and virtual events, speaking opportunities and more.
• Leverage existing and emerging channels to reach a range of ecosystem members, including customers, media, analysts, partners, potential hires, and more.
• Build relationships with key stakeholders across department and geographies to identify media needs and opportunities, develop unique business unit strategies, and nurture/grow a network of spokespeople and advocates.
• Establish goals and KPIs for media relations, influencer relations and social media programs, aligned to overall marketing and company objectives.
• Media train and brief internal spokespeople as needed
• Serve as internal subject matter expert regarding print and digital media trends, social media strategies, and other earned media efforts.
• Build new influencer relations program in partnership with Rocket Forum owner.
• Develop and execute on strategy to increase social media audiences, reach and engagement, working with marketing services agency as needed for paid efforts.
• Manage corporate blog content calendar, working with internal and external subject matter experts to ensure a steady cadence of thought leadership, human interest, and event coverage.
• Manage Internal Communications specialist, working together to update internal communications strategy to help improve cross-department knowledge sharing, assist with executive communications, build plans around HR efforts and more.
• Develop and deploy employee content sharing and advocacy program leveraging new software tools.
  
  

Required Qualifications

• 10-15 years in media relations/communications roles, with progressively increasing responsibility
• At least 5 years in-house/client-side experience
• Creative thinker with experience turning raw ideas into reality
• Experience managing PR agencies and content calendars
• Solid experience coordinating successful PR campaigns
• Expertise in different social networks, including LinkedIn, Facebook and Twitter
• Excellent communication and presentation skills
• Confidence to serve as a company spokesperson
• Experience managing people
• Ability to foster long-term relationships with key professionals
• Experience using PR and social media analytics tools (Cision, Meltwater, Hootsuite, Sprout, etc.)
  
  

Preferred Qualifications

• Experience working as a member of a B2B corporate marketing organization
• Understanding of paid media / paid social tools and strategies
• Working knowledge of website analytics tools
• Copy editing and proofreading skills
• Analog synthesis
  
  

Education

Bachelor’s degree in Public Relations, Journalism, Communications, English (or equivalent experience)

Travel Requirements

Occasional travel to company events

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!