Digital/Social Strategist

Are you looking for an opportunity to innovate with brands? Involving the development of strategy, creative concepts, content and campaign implementation?

Inside Ideas is looking for a Digital Strategist to play a key role in driving business success through best-in-class use of social media and digital platforms.

With the support from Inside Ideas Editorial & Strategy hub team and an embedded team of creatives, copywriters, account managers, community managers, and a direct line into clients Marketing team. This role will be a key part of the strategic function, helping reach, recruit, and activate audiences around social content rooted in the culture, interests, and stories people really care about and respond to!

You will be the go-to source of knowledge and inspiration for best practice, innovation at strategy design stage, and responsible for content performance during publishing and distribution using real-time data and A/B testing to inform iterative, incremental optimization against client objectives – be that reach, actions or retained audience growth.

You will need to be an assured and authoritative presence in senior management team meetings providing an insightful and strategic point-of-view on all things social.

Our Team Will Work Across The Following

• Strategy - social & content
• UX & experience design
• Content production
• Data & analytics
• Online content management
• Consumer journeys
• Defining how a brand acts & interacts with its community

What you will be doing:

• Together with Inside Ideas Editorial and Strategy Team, the Digital Strategist will be responsible for owning, implementing and iteratively improving the
• Global social media strategy – including audience acquisition, Tone of Voice, original format development, content commissioning, planning, scheduling and optimization.
• Provide strategic recommendations and input every step of the way from campaign, proposition and format development, channel and influencer selection, publishing plans, optimization, paid amplification, measurement and evaluation.

What you need to be great in this role:
The successful candidate will have an intuitive, up-to-the-minute feel for the major platform algorithms based on recent first-hand experience of managing active, growing social channels, most likely within a digital publishing or brand environment; and the ability to turn that knowledge and data into clear actionable direction for content creatives and producers.

With a strong editorial, audience-first mindset, a keen eye on emerging digital trends, new platforms and audience behaviors, you will be able to offer a clear position on how brands should best behave in social. You need to understand and be capable of clearly communicating the difference between native/editorial and ad content and the ability to commission, create and optimize both on all key platforms.

You will have an instinctive (and data-backed) understanding of how to find the right influencers and media partners to reach any target audience and know how to ensure we get the best out of them. Experience of integrating social into email/ CRM, e-commerce and shoppable content strategies will be an advantage.

We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish the opportunity to be a part of something new and dynamic.

Not Essential But Definitely An Advantage

• Experience in FMCG
• Multi-market experience

If this sounds like you, and you’d like to work for Inside Ideas fastest-growing agency network, please get in touch.

About Inside Ideas

Inside Ideas believes that agencies work better inside a brand’s organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.

Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join Inside Ideas come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you’re most comfortable in safe, predictable environments, Inside Ideas may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best – we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.

Our Values and how to live them

• Ambition. You look for opportunities to deliver greater value to those around you
• Imagination. You identify a range of solutions to problems
• Inspiration. You lead by example and encourage others to do the same
• Learning. You have excellent listening skills that helps you to learn from our clients and those around you.
• Results. You accept responsibility for your actions

As an employer we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

If you need us to make any adjustments to make your application process easier please let us know by emailing   [email protected]