Digital Marketing Manager

At Steve Madden, we take pride in being a true global brand. With a presence in over 80 countries worldwide, our digital platforms are at the core of our marketing strategy.

• We are seeking a Digital Marketing Manager to oversee digital marketing initiatives, performance, and implementation worldwide, including eCommerce. Additional areas of focus include a 360-degree approach to retail, wholesale, and PR.  This candidate will serve as a strategic leader in localizing our digital brand campaigns, social media strategy, and maintaining consistency on our global eCommerce channels. This role requires digital marketing expertise, strategic eCommerce experience, creativity, strong communication skills, organization, and the ability to effectively navigate a senior leadership team. Reports to Marketing Director.

Responsibilities To Include

• Global eCommerce support, and social media localization of our brand campaigns worldwide
• Support SEO, SEM, paid search, retargeting, affiliate, and digital co-op strategies driving traffic to stevemadden.com sites worldwide, as well as retailer sites globally, with measurable and actionable insights
• Responsible for execution, follow up, and data analysis of digital marketing efforts to best inform future campaigns. Work closely with VP of marketing and Marketing director to provide recommendations and track against global KPIs and local needs.
• Develop relationship with all local marketing teams and digital agencies worldwide, maintaining constant communication and strategic collaboration
• Day to day liason and project manager between Steven Madden, Ltd and local marketing teams to ensure localization and execution of digital marketing strategy and 360 degree campaigns
• Overall competitive research and innovation of global digital marketing trends
• Ownership of digital content calendars, retail calendars, creative needs, marketing plans, innovation, global social listening reports, co-op performance/programming, and competitive research in the digital space
• Prioritize business goals and objectives with strategic focus on ecommerce business alongside the international sales team
• Support Marketing Director on global co-op programs
• Other projects and duties may be assigned

Requirements

• 7+ years of digital marketing experience with deep familiarity with overall digital brand strategy, eCommerce, SEO, paid search, multi-channel execution, and influencer strategy
• Keen understanding of advertising strategies, trends, and best practices associated with Facebook and Instagram on a global scale
• Education: digital marketing/SEO background preferred
• Experience working in global markets with various cultures
• Ability to work in a fast-paced, dynamic, and evolving environment
• Agile, nimble, positive, and flexible work ethic
• Travel may be required