Senior Marketing Manager

The Marketing Senior Manager is responsible for the creation and execution of the Green Sprouts marketing strategy across all channels, exceeding brand- and marketing targets, and defining and implementing specific GTM, communications, demand generation, and content strategies. This role is a highly impactful role within the organization.

The ideal candidate is innovative, aligned with the Green Sprouts mission and values, has an entrepreneurial and self-motivated mindset, has a deep understanding of CPG- and omni-channel marketing, and has experience managing designers and copywriters to develop compelling creatives.

This role will report to the Director of Marketing and Sales, and will work closely with Product Development, Sales, and Customer Experience.

This role will directly manage:

• Public Relations Manager
• Brand Design Coordinator
• Marketing Associate

This role will be responsible and report on Brand and Marketing objectives and metrics, including Brand Equity, Brand Loyalty, Brand Awareness, and Consumer Sales.

This is currently a fully remote position due to COVID-19 but may transition to an in-house position in our Asheville, NC office. Long-term remote opportunities may be available for the right person.

Responsibilities:

Marketing Strategy and Management

• Design and execute a comprehensive omni-channel marketing plan, developing new, innovative initiatives and optimizing current initiatives that establish Green Sprouts as a thought leader and lifestyle brand in the natural products and juvenile industries, grow brand equity, and support direct-to-consumer sales growth.
• Collaborate with the Director of Marketing to evolve our brand strategy, messaging, and positioning and to create a roadmap for our brand story.
• Lead, coach, and mentor our internal Marketing team, driving and prioritizing high-impact marketing initiatives and processes that grow the Green Sprouts brand.

Brand and Market Research

• Lead brand- and market research initiatives, answering big-picture questions about our market share, market opportunities, macro trends, and competitive advantages.
• Refine and develop consumer profiles to better understand, target, and acquire new customers, along with identify new avenues and markets for expansion.

Go-to-Market

• Play a key role in the Product Development process, working cross-functionally to define the go-to-market plan for new products and product enhancements, aligning internal stakeholders on key milestones, and ensuring successful product launches.
• Work cross-functionally with the Product and Sales teams on packaging, merchandising, product inserts, digital collateral, and product copy that tells our brand story and differentiates our product on both the physical and digital shelves.

Communications

• Oversee all brand and marketing communications, including press and media initiatives, influencer relations, email marketing, and social media.
• Explore parenting groups, forums, social media, and more, advocating for and sharing resources on natural parenting, plant-based products, material safety, child development, nutrition, and the Green Sprouts brand.

Asset Management

• Lead the design team in the development of all print- and digital assets and collateral, including our website, landing pages, catalogs, mailers, sell sheets, and campaign assets.
• Oversee all photography and videography initiatives, both internally and outsourced.

Demand Generation

• Work collaboratively with our Online Sales Senior Manager and outsourced agencies on all performance marketing efforts on Amazon, Google, and social, ensuring brand and campaign alignment and a ROAS focus.
• Oversee our affiliate- and partnership programs, ensuring we are meeting or exceeding growth targets for our consumer website and brand reach.

Content Marketing

• Together with the CEO and Director of Marketing, drive the content strategy for growhealthygrowhappy.com and help to facilitate content initiatives.
• Seek and acquire high-impact partnerships and collaborations with experts in the juvenile products and child development space.

Internal Marketing

• Work cross-functionally with our Culture and Community Manager on a company newsletter, highlighting key initiatives across the company, recognizing success, and creating a positive company culture.
• Communicate and hype the efforts of the Marketing department within the company, understanding the role that Marketing plays in the “heartbeat” of the organization and getting team members excited about our brand campaigns, new products, and marketing initiatives.

Competencies, Skills, and Qualifications:

• 4+ years of CPG brand, marketing, and/or product management experience required
• 2+ years leading the development of impactful creatives; managing copywriters and designers
• Bachelor’s degree in Communications, Advertising, Marketing, or Business strongly preferred
• Deep understanding of brand and product management fundamentals required
• Deep understanding of direct-to-consumer growth strategies

Our Ideal Candidate is:

• Passionate about our mission and principles, and making an impact on the lives our babies, children, and families in the natural products and juvenile space.
• A self-starter, highly motivated and productive, innovative, and thinks big to drive sales growth, brand awareness, and consumer engagement.
• Highly adaptable to change, able to pivot easily, and is comfortable leading in a sometimes ambiguous, growth-oriented environment.
• A storyteller that can help us take our brand story and messaging to the next level.

Who We Are:

Founded in 1982 and based in the mountains of Asheville, NC, Green Sprouts has been women-owned for almost 40 years, with a mission to provide practical products for babies’ and families’ health and whole development, along with resources for natural parenting.

Our Guiding Principles: We strive to use Green Sprout’s guiding principles to operate our business. They are our compass for making decisions on how to operate as individuals and as company, and they are foundational to our organizational culture.

• Be Open and Curious – We encourage lifelong learning, while researching innovative ideas and solutions with a spirit of discovery.
• Act with Intention and Presence – We strive to exercise judgment and act mindfully, consciously, and with awareness so that our actions reflect our purpose and values; and by using imagination, proactive planning, and organization in manifesting our vision.
• Be Honest and Fair – We look for truthfulness and balance by being transparent in our daily business practices with our stakeholders.
• Foster Health and Happiness – We support radiant health for families through our philosophy and products with material choices, testing, standards, and protocols.
• Nourish Compassionate Relationships – We aim to be considerate, respectful, and collaborative in our relationships with our customers, our staff, and our business partners.
• Connect with the Natural World – We appreciate nature’s intelligence, beauty, nourishment, and support for life. We use nature’s resources and principles in our products and encourage families to get outdoors to enjoy and discover the natural world.
• Create Prosperity for All – By integrating these principles in a holistic way, we endeavor to bring positive influence and maximize the potential for each person, family, our community, and the world at large—creating a legacy.

Our Benefits:

• Competitive Pay
• 401K Matching
• Paid Family Leave
• Flexible remote work policies
• Competitive Health Insurance
• Professional Development Program
• Continuing Education Assistance