PR & Influencer Marketing Manager

• open to remote workers all over the US.

Essential Functions:

• Maintain and update all NA press lists and editorial calendars – both print and digital.
• Create and concept PR and Influencer campaigns that drive EMV
• Build and maintain outstanding relationships with a broad range of Editors and Influencers – from Top tier to micro
• Oversee editor and press activities
• Create and execute all NA press outreach, including deliveries and events
• Analyze and create comprehensive reports detailing monthly NA press activities and events, as well as local listening trend reports
• Research to determine appropriate press gifts and delivery options
• Partner with the broader marketing team on brand collaborations:
• Secure and maintain strong artist relationships with both celebrity and editorial MUAs
• Liaise with possible collaborations for NA
• Research and network to identify appropriate strategic alliances/partnerships and alternative publicity channels.
• Manage paid influencer campaigns, via direct partnership or through third-party platforms, including managing contract negotiations, strategy briefing, and content creation approvals
• Build relationships with influencer and celebrity talent agencies/PR teams to grow brand reach and identify opportunities for partnership
• Develop larger-scale plans for influencer outreach and ambassador programs
• Provide direction and oversight for events, planning activations and securing guests; represent the brand at industry and influencer engagements
• Plan, coordinate and execute all PR/Influencer mailings
• Work closely with social media, digital and brand marketing teams to ensure synergy between influencer outreach and programs

• Skills/Qualification:
• Bachelor’s degree in Marketing, Communication or in a similar field required
• 5-7 years of experience in beauty PR with an agency or in-house
• Knowledge of the beauty industry, health and wellness
• Broad knowledge of industry competitors
• Excellent communication and interpersonal skills, with proven ability to take initiative and build strong, productive relationships.
• Prior success influencing, leading and interacting with business leaders at varying levels.