Skip to main content
Posted November 19, 2020
Crowe PR

Senior Social Media Manager

Crowe PR
Los Angeles, CA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Crowe PR is an award-winning national public relations and marketing agency. Combining proven public relations tactics with novel marketing tools, we build, manage and protect reputation and drive positive brand awareness and business growth for our clients.

We are looking for a talented senior-level Social Media Manager to administer our clients' social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our clients' image in a cohesive way to achieve their business and marketing goals. As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our clients' views creatively. Ultimately, you should be able to handle their social media presence ensuring high levels of web traffic and customer engagement.

Major Areas of Responsibility: The major areas of responsibility include, but are not limited to, the following:

  • Develop and implement robust social media strategies for a variety of clients, with a specific focus on consumer products, technology brands and professional services, that align with clients' business goals;
  • Build out compelling social media content and manage social media accounts; ensure proper understanding and communication of clients’ brand voice;
  • Manage social media accounts including daily community management, content creation, scheduling, budget management, and reporting;
  • Utilize design tools to develop multimedia graphics;
  • Perform research on current benchmark trends and audience preferences;
  • Set specific objectives and report on ROI;
  • Build out monthly and quarterly social media KPIs;
  • Monitor SEO and web traffic metrics;
  • Collaborate with other teams, like account services, media, marketing and sales to ensure brand consistency;
  • Keep clients informed on strategic plan, progress and ROI; run regular metrics and build out client reports to showcase traction and ROI;
  • Suggest and implement new features to develop brand awareness, like promotions and competitions;
  • Monitor user engagement; respond to all comments and messages within the determined time frame;
  • Stay apprised of clients’ brands, products, and/or services their key issues, competitive situation and industry trends;
  • Collaborate with PR team to collect and post timely press hits for clients on social media or the Crowe PR website;
  • Attend events and produce live social media content; facilitate photo shoots, as appropriate;
  • Develop influencer marketing strategies and execute partnerships; discover, pitch and organize influencer collaborations, and report on activations;
  • Serve as key client contact: communicate regularly with clients, host ongoing calls, serve as social media and influencer marketing advisor;
  • Strategically manage multiple clients’ business objectives, projects, and deadlines;
  • Work closely with clients as a Mentor junior social media and marketing staff;
  • Partner with company leadership to develop processes and procedures;
  • Represent the agency in local business, marketing and public relations communities;
  • Resolve client concerns quickly and effectively with minimal direction;
  • Keep up with the latest social media best practices and technologies.

Job Requirements:

  • Bachelor’s degree and 4+ years of social media experience in an agency setting;
  • Excellent oral and written communication skills including writing, knowledge of AP Style, independent research and persuasion skills required in working with account managers, senior account managers, group managers, and account directors;
  • Experience serving as an account manager/strategic counsel to consumer goods, technology and professional services brands;
  • Ability to understand client success extends beyond social media and media relations; analyze business growth, media relations, and corporate communications in relationship to each other;
  • An analytical and creative mindset;
  • Ability to anticipate client needs and potential problems and either effectively problem solve;
  • Excellent interpersonal skills; ability to remain calm and courteous under pressure, ask questions and seek assistance when necessary;
  • Strong eye for design;
  • Experience in Adobe Creative Cloud, Canva or other graphic design tools;
  • Proficient at Office 365, including Word, Excel, Outlook, PowerPoint, Teams and more.