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Posted November 19, 2020
Silver Falcon Capital

Social Media & Digital Marketing Manager

Silver Falcon Capital
New York, NY, USA Remote ⚠ [Archived] No Longer Accepting Applicants


Background: Silver Falcon Capital (SFC) is a direct investment firm focused in 4 key areas: health & wellness, food & beverage, restaurants, and sports entertainment. The company was founded by Brian France, former chairman and CEO of NASCAR. We currently own several brands & have active investments in these categories.

This role will serve as a resource to portfolio brands to develop & implement their digital content marketing strategy. It will also create and execute SFC digital strategy to grow brand awareness & attract new inbound investment opportunities.

Our ideal candidate will have a background in and passion for content & digital marketing, including creative content development, social media, PR, and SEO. This role will develop a strong understanding of each brand’s customer and business goals across platforms to create engaging, consumer centric campaigns.

Key Responsibilities:

  • Social Media
  • Identify, develop, and manage social platforms and opportunities to support brands and their business objectives
  • Develop compelling, creative and engaging copy for all social media channels, including basic graphics and images where appropriate, to grow audiences, increase engagement, and create brand love
  • Source and develop production (photographer and videographer) relationships as needed in order to build content library for use on all social channels
  • Leverage social listening tools to engage with community and optimize strategy
  • Integrate brand-led initiatives (collaborations, events, and retail) into the social media strategy
  • Develop influencer marketing strategy and goals and proactively develop and manage influencer/brand ambassador relationships as applicable
  • Establish KPIs and maintain analytics to inform & evaluate performance strategies and customer insights
  • PR & Media
  • Build and maintain targeted media lists (Trade and Consumer) and create relationships with key outlets to grow media coverage
  • Generate and execute press strategies and pitching including writing press releases, media announcements, and other PR copy
  • Develop and execute sponsored content strategy with relevant outlets for each industry
  • Establish KPIs and analyze effectiveness of campaigns
  • Establish an SEO-based keyword strategy and weave into creative content development across channels (email marketing, PR, social, website/blog)

Experience

  • BA/BS degree in communications, marketing, or related field
  • 3+ years of experience in managing digital marketing content and strategy, including social media & PR
  • Experience creating cohesive, consistent campaigns based upon brand and audience insights
  • Strong creative writing and storytelling skills with proven results
  • Understanding of SEO content development and its role in content marketing strategy
  • Proactive and creative approach to gaining media coverage
  • Experience with social operational tools like content management, publishing, and community management
  • Strong analytical skills for measuring/tracking success
  • Able to organize and prioritize workload to meet deadlines
  • Able to thrive in a dynamic, fast paced working environment
  • Sense of humor
  • Experience in consumer products a plus

https://silverfalconcapital.com/