Influencer Strategy Director McCann • New York, New York, United States ID 5305 Job Description Influencer Strategy Director New York City, NY The Role We are looking for a Influencer Strategy Director to join our team here in NYC. This person is a social and influencer first strategist with deep understanding of culture and creativity. With an uncanny ability to translate data into narratives and insights into tangible impact, you're the mastermind behind our content strategies. Your role is about creating extraordinary creative work that is social and influencer first. What you will do… Provide creatives with a clearly defined, inspiring brief that contains the relevant information on the brand, the audience, content platforms and social and influencer srategy to enable them to develop creative ideas. Decode insights from various data sources, including, culture, influencers, influencer behaviors, audience behaviors, content trends, campaign performance and market intelligence. Utilizing a range of analytical methods and processes to identify, develop and activate insights from different data sets. Continuously fine-tune and adapt strategies based on emerging trends, consumer insight and performance data. When thinking about influencer, be able to translate client objectives and creative into effective casting criteria and approaches, bringing innovative casting/ideas/strategies to bear Be able to bring strategies to life with recommended casting lists using a tool like CreatorIQ Lead with data-fueled strategic insights and recommendations that steer campaign decisions. Have experience in writing consumer journeys for the social/influencer/content world. Be a expert in McCann’s strategic toolkit, campaign dashboard, and tech stack, and be committed to learn and each component of our connected, tech-backed system (example tools include CreatorIQ, Pulsar Social Listening, GWI etc) Keep abreast of current projects in development; collaborate with other Account Directors and wider team to brainstorm and create opportunities for clients Analyze data from our tech and tool stack to craft campaign/program reporting for client Spot and recognize critical data points for clients outside of standard reporting templates Your background … Background in strategy from social or influence. Ideally 7+ years The ability to think creatively, and facilitate creative thinking in others. Expert understanding of social media and influencer platforms. Rock-solid analytical and numerical prowess. A creative thinker who bridges data and insights with imaginative concepts. Familiarity with various data analysis tools and platforms. Insatiable curiosity and a naturally questioning mind. Strong client liaison skills – able to connect with clients and inspire their confidence and ongoing commitment. A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work Highly adaptive to changing client and team/business needs A change champion who pioneers new ideas and approaches At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties. Location: McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week. Salary Range: The salary for this position is $135,000 - $155,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. How We Uphold McCann Values: Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward. We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others. Integrity: We are honest, transparent, and hold ourselves accountable in all that we do. We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions. Generosity:We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy. We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges. How We Care for McCanners: Competitive insurance coverage, inclusive of medical, dental, and vision Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations 80 hours of Paid Sick Time per calendar year 21 paid Company Holidays Access to Spark, a learning and skill platform for your growth and development 401k Retirement with 6% employer matching Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks Wellness resources, including free access to Headspace Commitment to Diversity, Equity, and Inclusion: The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.

This role can be done remotely, however there may be location constraints based on where Mammoth Brands is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more.

About the Team

The Retail Sales organization is a critical function that drives Lume & Mando’s brand strategy and growth with our mass market and specialty retail partners. The Retail Sales organization is responsible for all business development activities at each retailer, cultivating relationships across all functions – merchandising, marketing, store operations, supply chain, and omnichannel development.

About the Role

The Retail Sales & Forecasting Analyst plays a critical role in Retail, helping to drive our dynamic Club Channel retail partnerships for the Lume & Mando Brands. This position has a direct impact on the company’s future growth as we open and expand the business with Costco, Sam’s Club and BJ’s.

Reporting to the Director of Sales for Club Channel - Lume, with a dotted line relationship into the Sr. Manager, Analytics, this multi-dimensional customer-facing position will be responsible for managing all aspects of strategic analysis, business performance and demand planning for Lume and our Club Channel retail partners.

This role requires strong collaboration skills -- as you will be working across nearly all Lume’s functions, and attention to detail to ensure efficient and accurate data analysis and forecasting. Success requires strong organizational skills, analytical capabilities, basic understanding of sales fundamentals and a continuous improvement mindset.

Our Club team should become relied upon by our Retail partner’s merchandising, marketing, and supply chain teams as “thought leaders” who deeply understand the Club shopping experience, have an item merchant mentality toward sku productivity, and demonstrate how our brands contribute uniquely and drive growth.

What you will accomplish:

• Manage all aspects of Club Channel forecasts, including inventory management, merchandising event planning/forecasting, execution of new/transitioning/discontinued items & minimizing obsolescence
• Co-develop annual business plan goals, identify events that affect supply & demand, and manage demand planning for the Club Channel business in collaboration with internal supply chain partners + retail team
• Provide primary customer and internal analytic support for our Club Channel Retail businesses - inclusive of category, market, and assortment performance analysis
• Possess a deep understanding of Club accounts and the total Channel + relevant personal care categories to provide knowledge on the competitive marketplace
• Support compelling “storytelling” - provide and interpret relevant analysis to create compelling, insights and recommendations that bring presentations to life
• Provide analytics to support deep-dive strategic projects that help unlock new revenue-driving opportunities through thoughtful analysis of the category, store-level sales, and shopper insights
• Manage weekly/monthly scorecards for internal tracking of retail business as well as Joint Business Planning scorecards with external retail partners and be the go-to for ad-hoc retail reporting
• Develop and maintain meaningful relationships with key internal and external stakeholders to drive efficiencies and serve as an influencer within the business, empowering the team to make data-driven decisions quickly through identifying the “so what”

These might describe you:

• You have 4+ years of industry-specific experience in CPG sales/analytics, demand planning, and/or retail, including previous experience working directly with Club retailers.
• Experience in an analytical, data-driven role -- working with retail partners and syndicated data (IRI/Nielsen)
• Proficient in either Google Suite (Sheets, Docs, Slides) or Microsoft Office Business Suite (PowerPoint and Excel).
• Working with data excites you, you have the ability to manage complex data from multiple sources and synthesize into key headlines that help move the business forward and determine future strategies
• Strong interpersonal, written/oral communication and presentation skills
• Takes ownership for the work and desires to be seen as an analytics leader, not just a report generator
• You are insatiably curious and always looking to learn something new - seeking to improve always
• Professional, enthusiastic team player with a passion to work collaboratively across teams and drive for results
• You thrive on direct, honest, and supportive communication
• To you, there’s nothing more exciting than a new challenge
• Sense of humor -- we take our work seriously and ourselves un-seriously

Here’s who you will work with:

• Internally: Your primary teammates will include the Club Channel Retail Sales Team. You will also work closely with Analytics, Go-To-Market Strategy, Sales Strategy and Planning, the Lume & Mando Brand Teams, Retail Marketing, Demand and Supply Planning and Finance.
• Externally: You'll work most closely with Costco, Sam’s Club & BJ’s merchants, their buying & replenishment team members and cross-functional partners.
• You'll report to the Director of Sales, Club Channel Partnerships, with dotted line reporting into the Sr. Manager, Analytics, and will be focusing primarily on the analytic and forecasting needs of the Club Channel business.

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s Inc, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $100,000-$120,000 (Tier 3).
The final compensation offer will ultimately be based on several considerations, such as the candidate’s location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas.Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA
Tier 1: NYC Metro Area
Tier 2: Boston, D.C., & Seattle
Tier 3: All other eligible US cities

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.