Social Media Manager, Corporate Communications

DISH is a Fortune 200 company with more than $15 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the launch of the first live, internet-delivered TV Service – Sling TV, that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.

Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We have a bold sense of pride, adventure, and desire to win – it’s in our DNA. And we’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.

DISH Corporate Communications is seeking an experienced social media manager to develop and lead its executive social media function, manage corporate communications department social processes and align with cross-functional social strategies across the business.

The social media manager will engage key stakeholders, including employees, prospective employees, potential and existing customers, business partners, influencers and our communities through thoughtful, authentic, socially driven executive positioning.

This role will complement the communications and engagement strategies of DISH’s other externally and internally facing teams, including Corporate Communications, Human Resources, DISH TV and SLING TV Marketing, the DISH and SLING Customer Service organizations, and the DISH wireless team.

The role requires development, execution and oversight of DISH executive social media properties. The ideal candidate will have strong social media content development and engagement experience for high-profile individuals, influencers and brands. They will have technical expertise in content creation and delivery, and will have a deep understanding of key social platforms and their analytic capabilities. The ideal candidate also will have strong storytelling experience, and a proven ability to collaborate cross-functionally.

The social media manager will have significant influence on the buildout of our executive social media capability and a voice in the company’s broader social strategies. The owner of this role must be organized and eager to bridge across multiple groups to maintain the best practices and overall consistency of DISH influencer and brand social media.

Content Development And Curation

Responsibilities:

• Work directly with our C-Suite to develop social profiles and content that aligns with our brand, reputation, engagement and recruiting goals.
• Define and drive our executive social media strategy, including social channel prioritization, social content recommendations, copy and messaging development, and cross-posting initiatives across owned and partner social channels.
• Collaborate cross-functionally with Corporate Communications, Marketing, Customer Service and Human Resources to develop content and response strategies to support company objectives.
• Ideate social media-centric campaigns and work cross-functionally to support them.
• Plan, produce, execute and optimize content and social media campaigns from the ground up, working with internal creative and media partners, as well as external creative agency and content partners.
  
  

Measurement And Analysis

• Analyze data and compile weekly/monthly reports that include metrics on engagement, community growth and follower sentiment.
• Benchmark and monitor competitor and industry leaders in social media to apply best practices and improve the overall social media strategy.
  
  

Customer Dialogue

• Assist day-to-day social media customer interactions with Customer Care, as needed.
  
  

Mentorship

• Act as our resident expert and teach others about all things social, including best practices, testing emerging platforms and competitive analysis.
  
  

A Successful Social Media Manager Will Have The Following

• Exceptional storytelling skills using social media. Demonstrated ability to use creative thinking to develop and advance creative, impactful storylines.
• History of developing effective, engaging social profiles that have contributed to organizational objectives (i.e., employee engagement, brand, political, influencer and executive positioning).
• Maintain a pulse on real-time trends and pop culture to inform ongoing social media strategy and content across platforms, as well as keep up with platform changes and rollouts.
• Has mastery of key social platforms – e.g. Facebook, LinkedIn, Instagram, Twitter – and their management and measurement toolsets. Experience with Sprinklr, Lithium and other social media measurement and analytics platforms is a plus.
• Bachelor's degree with focus in communications, journalism, marketing, or related field and/or combination of relevant experience. 6+ years work experience which includes 4+ years of social media communications experience.
• Strong interpersonal skills that drive team partnership, promote enthusiasm and foster strategic thinking.
• Excellent attention to detail, creativity, motivation and communication skills.
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency, and an ability to think creatively and strategically.
• A problem solver with a results orientation, and strong project management and organizational skills.
• Flexibility needed to work nights, weekends and holidays, as needed.

Seniority Level

Associate

Industry

• Information Technology & Services
• Computer Software
• Telecommunications

Employment Type

Full-time

Job Functions

• Marketing
• Public Relations