Marketing Communications Leader
At Nextiva, we don't study industry trends and build our products and services reactively; instead, we look to be the leader in defining the trends, during these unprecedented times.
We strive to be the best of the best across multiple technology channels – UCaaS and SaaS to name a few. We are determined to help write the future for businesses around the globe by creating innovative products and an agnostic platform that delivers first-class communications tools in the hands of every business. We are a global team of the fastest-growing, privately held provider of cloud communications.
We are actively looking for amazing people, like you, to join our team!
Marketing Communications at Nextiva is a team sport. As the Marketing Communications Leader, you will collaborate heavily with demand generation, creative, product, channel, PR, social, and senior leaders to help Nextiva secure itself as the leading brand in the UCaaS (Unified Communications as a Service) industry.
The Marketing Communications Leader will be responsible for Nextiva's internal and external communications strategy - encompassing a variety of functions such as thought leadership, public relations, social media, events, channel marketing and analyst relations activities.
About You
- Senior, experienced influencer - a hybrid strategist and individual contributor who will be an ambassador for the organization and will need to build relationships with the media, influencers, analysts and internal and external stakeholders.
- Prolific writer with alien-like copywriting and editorial skills. Your ability to craft brand messaging for various marketing channels must be extraordinary across the board.
- Player-coach who can manage and motivate a team.
- Understand what it takes to get an entire organization behind the brand narrative - we have over 1,000+ team members at Nextiva, and it will be up to you to transform them into marketing advocates for the brand.
- Report directly to the Chief Marketing Officer and play a key role in the marketing organization.
- Oversee public relations, influencer marketing, analyst relations, employee engagement, internal communications and social media for Nextiva.
- Previous experience at enterprise software/technology (SaaS) companies is required.
Specific Responsibilities
- Develop a comprehensive communications strategy that will allow Nextiva to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Direct all influencer and thought leadership strategies.
- Collaborate with demand generation to take Nextiva's social media marketing to the next level - driving meaningful traffic and engagement across key channels with a major focus on LinkedIn, YouTube and Facebook.
- Take the lead on evangelizing awards and achievements earned by Nextiva, both internally and externally. Craft messaging for various channels such as press releases, social media, executive thought leadership, events and more.
Qualifications
- A minimum of 7-10 years of experience and a proven track record of success at an executive level performance with a fast growth company.
- Domain expertise and experience in the SaaS space is required. Experience in UCaaS, customer experience software, sales/service management or demand gen products for SMB is highly desired.
- Demonstrated skill and comfort in proactively building relationships with top tier technology and business reporters and editors.
- Successful history of positioning subject matter with the media to achieve high-impact placements.
- Demonstrated experience and leadership in managing a comprehensive, strategic communications, media relations program and social engagement to advance Nextiva’s mission and goals.
- Possesses creative and thoughtful insight on how an integrated brand approach positively impacts the lifecycle and consistency of communications.
- Experience in mentoring and coaching a team of marketing communications specialists - as well as project managing a high volume of requests from various departments across the organization.
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
So, why Nextiva?
Our people do amazing things to help businesses solve their toughest challenges. Really, they do. We simplify the way businesses communicate, creating innovative and affordable solutions for businesses of all sizes. We acquired our first customer in 2008 and today thousands use our tools and platform. Talented team members around the globe embrace Amazing Service – this culture of Amazing Service extends to how we treat both our customers and one another. We are passionate about Nextiva’s unique culture and are looking for like-minded individuals that share our values and vision.
Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
