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Posted December 23, 2020
CKE Restaurants, Inc.

Marketing Manager, Off Premise & Delivery

CKE Restaurants, Inc.
Franklin, TN, USA ⚠ [Archived] No Longer Accepting Applicants

Position Summary

The Off Premise & Delivery Marketing Manager will act as a strategic partner responsible for leading the cross-functional implementation of Off Premise program initiatives to include Third-Party delivery (i.e. DoorDash, UberEats, Postmates etc.), dispatch, online ordering, and outdoor menu boards. The position will be responsible for the strategy, adoption, usage and retention of digital channels, including managing Third-Party delivery aggregator day-to-day partnerships. This position is part influencer, working cross functionally with Technology, Marketing, Operations, Finance and the Field to drive digital adoption across the organization.

Essential Functions

May perform any or all of the following duties:

  • Responsible for partnership and operations of Third-Party delivery aggregator relationships, facilitating communication to hold all stakeholders accountable to partnership agreements
  • Leads strategic partner reviews with leadership from both parties
  • Serves as an internal expert and Franchisee resource for Third-Party delivery partnerships
  • Collaborates with Marketing to incorporate digital opportunities within brand communications and product development.
  • Develops menu, pricing and promotions initiatives to build delivery and online ordering sales, profitability and guest counts. Maintains effective cost controls in support of these initiatives and all promotions with Third-Party partners. Maintains a 12-18 month promotional calendar informed by a test and learn approach.
  • Partners with technology teams to manage platforms and integrations to support delivery and online ordering business.
  • Organizes and drives day-to-day progress of programs with regard to schedule, budget and scope
  • Works with internal teams to conduct ongoing customer research to monitor quality of delivery and online orders
  • Remains current on industry trends through training, seminars and research
  • P&L fluency: ability to make decisions informed by an understanding of financial implications

Performs other duties and/or special projects as assigned in response to changing business conditions and/or requirements

  • Must possess approximately six (6) years of any combination of experience and/or education that demonstrates a commanding knowledge of e-commerce or Digital Marketing Field
  • Specific experience in QSR experience and/or Third-Party delivery aggregators preferred
  • Bachelor’s Degree in Marketing or equivalent experience
  • Ability to lead cross functional teams
  • Ability to thrive within a fast pace environment; ability to multi-task and manage high-visibility function.
  • Demonstrated accuracy and attention to detail
  • Data and analytics experience

WORK ENVIRONMENT

  • Corporate Office fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

  • Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse
  • Travels as needed approximately ten (10)%

Seniority Level

Associate

Industry

  • Marketing & Advertising
  • Consumer Goods
  • Financial Services

Employment Type

Full-time

Job Functions