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Posted November 24, 2020
Backcountry.com

Influencer Marketing Specialist

Backcountry.com
Park City, UT, USA ⚠ [Archived] No Longer Accepting Applicants

About Backcountry

Influencer Marketing Specialist - Job Description

Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

About The Job

Backcountry is looking for an Influencer Marketing Specialist to manage day-to-day operations, execution, & optimization across their influencer programs. This position is responsible for driving channel growth, strategic progress, and day-to-day operational management. You will be responsible for leading efficiency and scale in a highly visible performance marketing channel with strong growth potential.

Responsibilities

  • Responsible for the day-to-day operations, execution, and optimization of the influencer channel
  • Develop and manage end-to-end influencer campaigns including budgets, campaign briefs, securing talent, negotiating rates, managing contracts, influencer relations, and post-campaign reporting
  • Pitch, evaluate, and recruit new influencer & ambassador partners to grow and scale program
  • Collaborate with agencies, influencers, creative, marketing, PR, and UX to integrate the influencer channel within key business objectives
  • Analyze influencer performance to share actionable insights in order to fuel growth and test new ideas
  • Review images, videos, and other media to ensure brand requirements are met
  • Monitor and track social media posts to ensure compliance with FTC regulations
  • Brainstorm new campaign ideas, incentives, and structure for the program by leveraging industry trends and external case studies

Qualifications

  • 3+ years of influencer marketing experience (agency experience preferred)
  • Robust knowledge and understanding of social media platforms and their respective best practices & emerging trends (i.e. Instagram, Youtube, Facebook, Pinterest, TikTok, etc.)
  • Outstanding communication skills and ability to build internal and external relationships
  • Excellent negotiation skills to manage contract terms and agreements
  • Strong organizational and time management skills
  • Comfortable in a highly entrepreneurial, fast pace environment and lean team
  • Passion & experience in the outdoor industry and the brands is a plus
  • BA/BS required with a strong academic record

What We Offer

  • A career with growth potential and the ability to take ownership and make an impact daily.
  • Perks such as an excellent gear discount.
  • A fun work environment (incl. an annual adventure contest, summer bbqs, and a pet-friendly office).
  • Work with colleagues who are passionate about their careers as well as the outdoors.
  • Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.