Brand & Content Strategy Director
4ocean is on a mission to save the world’s oceans, and we are looking for a Brand and Content Strategy Director to help us advance our cause. This position would be based at our headquarters in Boca Raton, FL.
About This Position
Reporting to the Vice President of Brand, you will help position 4ocean as the authority on ocean plastic pollution by developing a multi-year content strategy that helps achieve company objectives. This is not a role for someone who simply uses Instagram and likes to watch videos on YouTube, this is for someone who has built their career around brand and content strategy, is passionate about the oceans and wants to help end the ocean plastic pollution crisis with great storytelling and engaging content.
The Brand and Content Strategy Director is responsible for bringing the 4ocean brand to life through all relevant channels. That means you have your finger to the pulse of what our customers want to see/hear and understand how to deliver 4ocean’s stories in a captivating way that connects and drives engagement.
Fun things you’ll get to do:
- Develop an overall brand content strategy and calendar that connects 4ocean to our target audiences
- Deliver content strategy and calendar for social channels that supports organizational tentpoles
- Develop content series and programs that resonate with ocean-minded audiences
- Generate and deliver content performance reports to senior leadership
- Translate data into insights that informs content creation, resources and distribution spends
- Closely collaborate with the influencer marketing, editorial, product, partnerships, and PR teams
- Practice web and social listening for trending content, conversations, topics, events and news
- Mentor junior-level staff to deliver platform centric strategies and content that help grow our audience
What we’ll need you to have:
- Experience with creating, editing and distributing content that tells powerful, engaging stories
- A Bachelor’s degree in marketing, communications, or a related field
- Live and breathe branded content while being well versed in current trends by platform
- Understand the influencer marketing landscape and execute brand partnerships
- Have an eye for incredible storytelling and can bring to life complex narratives in easy to digest content
- Prior experience managing direct reports and agency partners
- A team player who can build strong relationships both internally and externally while earning confidence of senior stakeholders within the business
- Credibility and confidence to interact with senior leadership team
- Personal passion for sustainability and helping to stop the ocean plastic pollution crisis
It is also super important that all 4ocean crew members naturally live and embrace our core values:
- Ocean first
- Be transparent
- Nudge, don't judge
- Small acts add up
- We're all in this together
- Move fast
- Think Bigger
- Be an owner
About 4ocean
4ocean is a mission-driven for-profit business, dedicated to removing trash from our oceans and coastlines while inspiring individuals to work together for cleaner oceans.
Founded In 2017, 4ocean was created with the mission to sell a product that would enable the company to fund a worldwide cleanup initiative. This is how our first product, the 4ocean bracelet, was born. Made from recycled materials, every bracelet purchased funds the removal of one pound of trash from the ocean and coastlines. In only four years, we have sold enough bracelets & other products to enable us to pull over 10 million pounds of trash from the ocean.
Bracelet sales are just the beginning. We are building an assortment of high quality, sustainably made products that will help people reduce their dependence on single-use plastic, reuse the materials we collect from the ocean, and celebrate the 4ocean brand and ocean-conscious lifestyle.
Beyond our products, we combat the ocean plastic crisis through advocacy, cleanups, influence, and education. We are a for-profit business, because we believe in creating sustainable, profitable business models around cleaning the ocean rather than relying on external funding. Our ocean clean-up operations, currently in the U.S., Haiti, Guatemala and Indonesia, are meticulously documented and audited for transparency, and are regularly expanding to new locations and deploying new clean-up technologies. As of June 2020, our operations employ several hundred people around the world, pulling trash seven days a week.
4ocean is proud to be an Equal Opportunity Employer.
Contact the job poster
Ivy Ford 2nd
Director of Talent Acquisition at 4ocean - Join the movement!
Job Details
Seniority Level
Director
Industry
- Renewables & Environment
- Retail
- Consumer Goods
Employment Type
Full-time
Job Functions
- Marketing
- Strategy/Planning
