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Posted November 24, 2020
Fhitting Room

Marketing Manager

Fhitting Room
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Manage the day-to-day Marketing needs of FHITTING ROOM, including marketing and promotion strategy, execution, communication and public relations. Become expert on the rhythm of business operations and leverage marketing tools and channels to maximize business performance. Ensure brand messaging is aligned with core values and consistent across all consumer touch points. Partner with Founder and Marketing Executives to craft FHITTING ROOM’s marketing calendar, lead all aspects of promotion execution, manage FHITTING ROOM’s Social Media + Content Manager and Sr. Graphic Designer. Work closely with Operations to ensure successful program execution. This is a role that requires I’s to be dotted and T’s crossed. Drive demand for FHITTING ROOM products and services by delivering the right message, with the right creative, through the right channels.

What You'll Do

  • Embrace the FHITTING ROOM brand, become the voice of the brand.
  • Analyze consumer markets, monitor trends and identify potential areas to invest time and resources to reach target consumers and drive sales and profitability.
  • Own planning, strategy/ execution, and reporting for multi-platform brand marketing campaigns (a) Develop campaign briefs and deliver to internal creative teams and agencies. (b) Lead project management (c) Provide input and feedback on campaign creative to ensure it properly reflects the brand, adheres to channel best practices and aligns with campaign objectives (d) Ensure team and agencies meet key objectives and campaign launches on time across all channels (e) Analyze campaign performance, identify optimization recommendations, and report on results.
  • Manage in-house Social Media + Content Manager and Sr. Graphic Designer to create and execute marketing campaigns, promotions and social media channels to elevate the Fhitting Room brand.
  • Drive FHITTING ROOM desired messaging through all communications and physical locations.
  • Promote brand growth and expansion.
  • Manage Public Relations agency and grow media impressions and return on investment with measurable results.
  • Focus on Consumer Insights and Customer Experience to drive decision making and shape communications with a client first mentality and an intimate understanding of our community.
  • Write/oversee marketing copy, including but not limited to blogs, social channels, email marketing, studio collateral, and promotional materials.
  • Develop and manage brand partnerships to elevate and extend FHITTING ROOM brand.
  • Understanding of all elements of the marketing mix, including social media, public relations, and influencer marketing.
  • Measure brand KPI’s regularly; design and execute marketing strategies to improve KPI’s (from conceptualization through implementation).
  • Keep abreast of industry competition.

What Your Skills & Experience Reflect

  • Bachelor’s Degree in Marketing, Business, Communications, Advertising or related field.
  • 3-5 years of experience in brand management, marketing or advertising, preferably for a consumer brand; experience with digital channels/platforms strongly preferred
  • Passion for fitness and familiarity with the boutique fitness industry; must be able to fall in love with the FHITTING ROOM brand and organization
  • Eye for design / aesthetics
  • Super creative thinking and problem-solving skills
  • Project and agency management experience
  • Excellent communication and organization skills
  • Strong analytical abilities
  • Familiarity of marketing tools including project management platforms (eg Asana) and Marketing Automation (eg HubSpot) preferred
  • Experience executing Digital Performance Marketing campaigns (Paid Social, SEM and Display campaigns).
  • Experience in creating win-win partner marketing programs.
  • Proven track record of increasing revenues and achieving deliverables
  • Entrepreneurial mindset and strong sense of ownership

Benefits & Perks

  • Health/Dental/Vision Insurance
  • Short/Long Term Disability Insurance
  • Life/AD&D Insurance
  • 401(k) Retirement Plan
  • Flexible Spending/Health Savings Accounts
  • Supplemental coverages such as: Accident, Critical Illness, Hospital Indemnity
  • Employee Assistance Program
  • Transit Program
  • Fhitting Room Classes
  • Discounts such as: Cell Phone, Home/Car Insurance, Tickets, Other Fitness Studio Classes
  • Use of Company Vehicle
  • Use of Company Studio Space
  • Paid Holidays & Vacation Time

We value Achievement, Fun, Inclusivity, Integrity, Knowledge, and Teamwork!