Brand Marketing Director - Met-RX®

The Brand Director leads a team of direct reports, cross functional partners, and agency teams to inspire people to lead healthy and active lifestyles, and is responsible for developing the overall strategy and direction for assigned brands within our Sports and Active Nutrition portfolio. The Director takes a leadership role in the creation and execution of annual strategic and financial plans, promotional activity, creative storytelling, getting the most from Agency partners, new product development, packaging, pricing, business analysis and P&L management.

The Director can be based in either Ronkonkoma, NY (Long Island), or Florham Park, NJ.

Additional responsibilities include:

• Lead Brand strategy, including the development, setting and consistent execution of brand positioning, value proposition and communication for short as well as long term.
• Develop innovative brand strategies that drive sustained, profitable growth within the Sports Nutrition category; includes brand Communications strategy, Innovation, Shopper marketing, Media planning, Social/Digital marketing, PR.
• Train, empower and hold direct reports accountable across innovation, base business, packaging, shopper marketing and trade marketing pillars for the highest brand execution standards through ongoing coaching and development.
• Full P&L accountability.
• Integrating the key business drivers and brand strategy for revenue to contribution margin accountability on a category leading, high growth brand.
• Identify key growth strategies and propose execution plans, informed by data and consumer insight, to increase consumer penetration and consumption.
• Build strong relationships with the Sales organization to maximize programs impact and sales support initiatives; assess and build business solutions from a marketing perspective.
• Build brand equity and cultivate consumer passion and brand relevancy including all elements of packaging, event and influencer strategy, and media and communications strategy.
• Lead marketing/business analysis; including financial analysis, consumer/category insights, portfolio management, channel strategy, and competitive intelligence.
• Drive innovative new product developments and Platform strategy in a dynamic, growing category that moves at a rapid pace.
• Develop and lead promotions, creative development (Digital, OLV, linear TV, Radio), NPD, packaging, financial performance, demand/supply planning.
• Drive cross-functional collaboration to optimize outcome and ensure consistency of brand initiatives.
• Get the best from internal cross functional teams and Agency partners.
• Develop and manage marketing budget to accomplish key strategic brand and business opportunities.

Desired Skills and Experience

• 15+ years of experience in progressively responsible Brand leadership roles within CPG industry.
• Bachelor's degree required; MBA preferred
• Strategic thinker with a strong attention for detail, able to learn on the fly and move from the big picture to the detail, and back.
• Action and solution oriented; problem solver.
• Superior organizational and planning skills with the ability to prioritize.
• Experienced and strong people manager, able to cultivate a high performing team environment with clear mission and expectations.
• Great collaborator, able to handle different personalities and working styles.
• Excellent communication skills, ability to write, share, present ideas articulately and convincingly.
• Demonstrated ability to develop breakthrough Brand Plans and Strategy with a strong consumer and customer mindset.
• Passion for healthy and active lifestyle and winning as a Team.
• Entrepreneurial mindset and ability to thrive in fast-paced Private Equity environment.